From chiselling into stone, scribbling on papyrus, writing with ink on paper to typing on the computer. Throughout the last centuries technologies have always supported copywriters, and now we are at the point where even intelligent machines write content. However, we have learned that artificial intelligent might be smart, but it has neither emotions nor … Continued
Neuro linguistic programming (NPL) studies the language of the brain and finds information about how language can trigger certain actions, emotions, and therefore sales. Neuro copywriting focuses more on a scientific perspective of copywriting. Instead of just writing creative copy, neuro copywriting uses certain language triggers to provoke behavioural changes. Do you want to learn … Continued
In the world of e-commerce, copywriting is a crucial part to convince potential customers to buy your product or service. Due to globalization, competition between e-commerce businesses are higher than ever, which is why it is so important to get your copywriting right. In this blog you can learn how to perfect your e-commerce copywriting … Continued
Advertisement copy are a crucial part of every marketing copywriters working life. It provides information to potential customers to convince them that the product or service offered is the best they can find. However, when done wrongly, it could be a waste of time and money. Are you a content creator or copywriter in the … Continued
Thousands of articles and posts are written daily, but have you ever wondered why some of them catch the readers interest and why some are just skimmed through? The answer lies in the text’s words – specifically in its power words. It evokes emotion or a response of the reader, so it is an effective … Continued
On average, 80% of people read the headline while only 20% read the text. This statistic shows how important a good and catchy headline is. It is the first thing that catches a reader’s eye, when she or he skims through an article. If the headline is not interesting enough, the reader will not bother … Continued
Artificial intelligence – we’ve heard a lot about it. But what exactly is GPT-3 all about? What can it actually do? And should humans now be afraid of GPT-3? You’ll find the answers in this blog article.
Most marketeers use email campaigns to reach to their target audience, but many do not know the importance of a catchy subject line and what an email subject line tester does exactly. In this blog article, I will explain to you these points and name a few subject line tester tools for you to work with.
From chiselling into stone, scribbling on papyrus, writing with ink on paper to typing on the computer. Today, we’ve even gotten to the point where computer softwares write our copies – amazing! Copywriter software has been around for a long time, but in this blog you will learn what technology OpenAI has launched in 2020 and how it has been changing the age of content copywriters.
Artificial Intelligence – We have heard and seen a lot about this topic, but few know what really is behind it. In this article I explain to you what an AI content generator is, what its benefits are, and if it can replace a human content writer. Be ready to be surprised by these facts!
What is an open rate vs. click rate vs. effective rate? The open rate is the percentage of emails that were opened. You can distinguish between emails that have been sent and emails that have arrived. The formula for this is: Number of opened emails ÷ Total number of emails The click-through rate, on the … Continued
We all know this feeling: newsletter after newsletter in your inbox, but no desire to open them. Nowadays, customers are flooded with an overabundance of emails full of information, especially newsletters. This problem is faced by many annoyed customers who delete the advertisements, instead of opening them with enthusiasm. The content could be the most … Continued
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