How to use extremely powerful words that will convince your readers and boost your open rate

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Thousands of articles and posts are written daily, but have you ever wondered why some of them catch the readers interest and why some are just skimmed through? The answer lies in the text’s words – specifically in its power words. It evokes emotion or a response of the reader, so it is an effective way for you, the marketers, to boost your conversation rate. 

Our AI-based generator can help you find powerful words. It generates marketing copy including the perfect power words according to your brand and target audience in a split second. You cannot only generate various different text versions, but our AI also validates them for you! It shows you by which percentage each word associates with each group. Below are lists of different groups of power words written by a human. You can use them for inspiration, but if you do not want to use words from the list, but rather want to use your own words you can use neuroflash’s AI. Here, you can check how much that particular word associates with the association you want, for example trust. 

Let’s have a look at neuroflash’s generator. If we chose the five words approved, genuine, authority, unconditional, and best from the group trust from the list below, you can see in the first picture that authority has the highest association (17%) with trust when comparing to the others. Now, you can also test more association at once. If you look at the second picture, you can see how these 5 words associate with trust and happy. We can see that suddenly the word authority is not ranked so good any more, because it lacks “happy”. In this case, the word best is the best, because it has a comparable high trust level of 16% and a happiness level of 89%. If you want your message to come across as trustworthy and happy, you should choose the word “best”. You can also explore the word trust with our explorer to find out which words have the best associations with trust (picture #3). Are you interested? Then you should try out our free test version for 7-days!

power words trust
power words trust and happy
power words trust exploring

Below you can find lists of power words categorized in 8  different groups: curiosity, trust, lust, sloth, vanity, greed, anger, and fear. You can use them as inspiration for your marketing copy!

 

Curiosity

Amazing

Astonishing


Astounding

Backdoor

Banned

Be the first

Become an insider

Behind the scenes

Bizarre

Black market

Blacklisted

Bootleg

Censored

Class full

Classified

Closet

Concealed

Confessions

Confidential

Controversial

Cover-up

Covert

Crazy

Cringe worthy

Dark

Elusive

Extraordinary

Eye-opening

Forbidden

Forgotten

Hidden

Hilarious

Hush-hush

Illegal

Illusive

Incredibly

Insane

Insider

Interesting

Invitation only

Key

Limited

Little-known

Login required

Lost

Members only

Myths

Odd

Off the record

Off-limits

On the QT

Outlawed

Priceless

Private

Privy

Psycho

Remote

Restricted

Ridiculous

Secret

Secrets

Shh!

Shocking

Smuggled

Sneak peek

Spoiler

Strange

Stunning

Super secret

Thought-provoking

Top secret

Trade secret

Unauthorized

Unbelievable

Uncharted

Unconventional

Under the table

Under wraps

Underground

Undiscovered

Unexplained

Unexplored

Unheard of

Unique

Unlock

Unsung

Untold

Unusual

Wacky

Withheld

Zany

 

Trust

According to

Accredited

Anonymous

Approved

Authentic

Authoritative

Authority

Backed

Because

Best

Best selling

Bona fide

Cancel anytime

Case study

Certified

Dependable

Don’t worry

Endorsed

Ensured

Expert

Fully refundable

Genuine

Guaranteed

Improved

Ironclad

Lifetime

Moneyback

No obligation

No questions asked

No risk

No strings attached

Official

Pay zero

Privacy

Professional

Protected

Proven

Recession-proof

Recognized

Refund

Reliable

Research

Results

Safety

Scientifically proven

Secure

Studies show

Tested

Track record

Try before you buy

Unconditional

Verify

Well respected

Worldwide

 

Lust

Alluring

Arousing

Brazen

Captivating

Charm

Charismatic

Compelling

Crave

Depraved

Desire

Divine

Enchanting

Engaging

Exciting

Exotic

Exposed

Fascinating

Flirt

Goosebumps

Heavenly

Hypnotic

Intense

Intriguing

Lascivious

Lonely

Lovely

Lure

Lust

Magnetic

Mind-blowing

Mischievous

Mouthwatering

Obsession

Passionate

Pleasurable

Promiscuous

Provocative

Riveting

Scandalous
Seductive

Sensual

Shameless

Sinful

Sleazy

Sleeping

Steamy

Stimulating

Striking

Sweaty

Tantalizing

Tawdry

Tease

Thrilling

Urge

Wanton

Wild

 

Sloth

Accessible

All-inclusive

Basic

Building blocks

Cheat sheet

Child’s play

Cinch

Clear

Complete

Components

Comprehensive

Copy

Downloadable

Easy

Economical

Efficient

Effortless

Elementary

Elements

Factors

Fail-proof

Fill in the blanks

Formula

Free

Freebie

Gift

Guide

How-to

In less than

In record time

Index

Ingredients

Instant

Itemized

Kickstart

Light

List

Manageable

Manifest

Mere

Minutes

Model

Mold

No nonsense

No problem

No sweat

Nothing to it

Now

On demand

Painless

Pattern

Picnic

Piece of cake

Plain

Printable

Quick

Ready

Replicate

Report

Roadmap

Simple

Simple as ABC

Smooth

Smooth sailing

Snap

Straightforward

Steal

Steps

Swipe

Template

Tools

Uncomplicated

 

Vanity

Ahead of the game

Amazing

Amplify

At the top

Attractive

Awe-inspiring

Beautiful

Bold

Booming

Boost

Boss

Brassy

Bravery

Brazen

Bright

Brilliant

Cheer

Clever

Conquer

Courage

Crowned

Daring

Dazzling

Defiance

Drop-dead

Effective

Elegant

Elite

Enchant

Epic

Fearless

Fortunate

Foxy

Genius

Good-looking

Gorgeous

Guts

Handsome

Hero

Jaw-dropping

Jubilant

Kick ass

Knockout

Legendary

Lucky

Magic

Mind-blowing

Moneymaking

Notable

Noteworthy

Optimal

Prosperous

Quick-witted

Remarkable

Sassy

Saucy

Sensational

Smart

Spectacular

Spine

Staggering

Strong

Stunning

Successful

Super-human

Triumph

Turbo charge

Ultimate

Unbeaten

Undefeated

Valor

Vanquish

Victory

Wealthy

Wonderful

Wondrous

You

 

Greed

Bargain

Before

Best

Big

Billion

Bonanza

Bonus

Cash

Cheap

Deadline

Discount

Dollar

Don’t miss out

Double

Economical

Exclusive

Expires

Explode

Extra

Fast

Feast

Final

First

Fortune

Frenzy

Frugal

Gift

Giveaway

Greatest

Guilt-free

Hurry

Inexpensive

Instantly

Jackpot

Last chance

Limited

Luxurious

Marked down

Massive

Monetize

Money

More

Nest egg

Never again

New

Now

Pay zero

Premiere

Price break

Prize

Profit

Quadruple

Quick

Reduced

Rich

Running out

Sale ends soon

Save

Savings

Six-figure

Skyrocket

Soaring

Special

Surge

Treasure

Triple

Ultimate

Up-sell

Value

While they last

Whopping

 

Anger

Abhorrent

Abuse

Agitate

Annoy

Arrogant

Ass kicking

B.S.

Backstabbing

Beat down

Boil over

Broke

Brutal

Buffoon

Bullshit

Bully

Cheat

Cocky

Corrupt

Coward

Crooked

Crush

Curse

Desecrate

Diatribe

Diminish

Disgusting

Evil

Exploit

Fear

Force-fed

Foul

Freaking out

Greedy

Gross

Harassment

Hate

Hostile

Horrific

Infuriating

Know it all

Knock out

Lies

Loathsome

Loser

Lying

Maul

Miff

Money-grubbing

Morally bankrupt

Nasty

Nazi

No Good

Obnoxious

Oppressive

Payback

Pitiful

Pound

Preposterous

Pretentious

Provoke

Punish

Raise hell

Rant

Repelling

Revolting

Ruthless

Savage

Scam

Scold

Screw

Sick and Tired

Smug

Sneaky

Snivelling

Snob

Snooty

Snotty

Stink

Stuck up

Thug

Underhanded

Vicious

Victim

Violent

Waste

Weak

Worst

Wounded

 

Fear

Agony

Annihilate

Apocalypse

Armageddon

Assault

Backlash

Beating

Beware

Blinded

Blood

Bloodbath

Blood-curdling

Bloody

blunder

Bomb

Buffoon

Bumbling

Cadaver

Cataclysmic

Catastrophe

Caution

Collapse

Corpse

Crazy

Crisis

Danger

Dark

Dangerous

Deadly

Death

Deceiving

Destroy

Devastating

Disastrous

Doom

Drowning

Dumb

Embarrassed

Epidemic

Fail

Feeble

Fired

Fool

Fooled

Frantic

Frightening

Gambling

Gullible

Hack

Hazardous

Hoax

Horrific

Holocaust

Hurricane

Injure

Insidious

Invasion

IRS

Jail

Jeopardy

Last Chance

Lawsuit

Looming

Lunatic

Lurking

Meltdown

Mired

Mistake

Murder

Nightmare

Painful

Pale

Panic

Peril

Piranha

Pitfall

Plague

Played

Plummet

Plunge

Poison

Poor

Prison

Pummel

Pus

Reckoning

Refugee

Revenge

Risky

Savage

Scary

Scream

Searing

Shatter

Shellacking

Silly

Slaughter

Slave

Smash

Strangle

Stupid

Suck

Suffering

Tailspin

Tank

Targeted

Teetering

Terror

Terrorist

Torture

Toxic

Tragedy

Trap

Trauma

Vaporize

Victim

Volatile

Vulnerable

Warning

Worry

Wounded

Wreaking havoc

Using power words is a proven way to boost your conversion rate. You just have to be careful of your target audience because certain words evoke specific emotions. In order to find your perfect power words, I have grouped them in different categories: curiosity, trust, lust, sloth, vanity, greed, anger, and fear. If you are looking to spiced up your texts, you should have a look in a category depending on what your aim is.

Use AI to write high-performing marketing copy faster. 10x faster.

Test neuroflash's AI copywriter with the free plan.

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