After conducting a baseline analysis of UNICEF’s posts for social media optimization (SMO). This led to the extrapolation of three clusters from UNICEF’s 2,917 posts. In this post, we will focus on the second of those clusters, the Refugees + Migrants cluster. Top 3 clusters identified by our embedding models based on top words To … Continued
Effective social media optimization is great for building brand awareness and getting people excited about your offering.To be effective, your social media posts need to spark a lot of engagement. Which raises the question, why do some posts drive more engagement?It’s not an easy question to answer, but if you have the right social media … Continued
Successful brands communicate their brand values with every piece of content. Do you want to be able to do it too? By enriching your headlines with your brand values, your content reinforces that which your brand stands for. Let’s take a look at how you can enhance an existing claim with the help of our … Continued
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