Successful brands communicate their brand values with every piece of content. Do you want to be able to do it too?
By enriching your headlines with your brand values, your content reinforces that which your brand stands for.
Letβs take a look at how you can enhance an existing claim with the help of our new Text Suggestion tool. We will do this by using an actual headline from Apple Inc.βs homepage as an example.
If you visited Appleβs site this December recently, maybe you saw βMake someoneβs holidayβ as Appleβs main headline. What do you think? Is it effective?

With this headline, will people want to shop online and press the link underneath and are Appleβs brand values being reinforced?
Determining Brand Values
To see if this headline is effective, letβs input some common associations that could possibly align well with Appleβs brand:
- βTechnologyβ (since Apple is a technology-based company)
- βInnovativeβ (since Apple is a major innovator in their field)
- βHeartfeltβ (since the message is supposed to resonate with the holiday season)
With these inputs and parameters as the brand values, the headline Make someoneβs holiday is analyzed for the ability to activate those values in the headβs of the website visitors.

According to the analysis, Appleβs original Make someoneβs holiday slogan:
- Reads a βpositiveβ message
- Is connected with βheartfeltβ more than with βinnovativeβ or βtechnologyβ
Thus, this headline appears to be at least somewhat effective for Apple. But, how can we make it even stronger?
Using Text Suggestions, Optimized for Brand Values
Our software is now giving you Text Suggestions, located underneath the bar graph as a source for ideas. Although we would not advise using the suggestions verbatim, as they may already be used by other companies, they are a starting point for your own ideas. The suggestions are selected based on the associations found in our culture. Such suggestions can help you and your content/marketing team come up with new content ideas to test.
Therefore, as a result of considering the provided Text Suggestions in this example, one possible modification we can make to the original headline is to insert an adjective.
So, Make someoneβs holiday can be modified in order to align more closely with the specified goals/associations (i.e. technology, innovation, heartfelt) β
- Make someoneβs holiday special.
- Make someoneβs holiday unforgettable.
- Make someoneβs holiday unforgettably dynamic.

- More βpositiveβ than the original claim
- The most βheartfeltβ claim out of all variations
- More βinnovativeβ than the original claim
- Still relevant to βtechnologyβ
Cumulatively, Option 2 (Make someoneβs holiday unforgettable) works scores highest. The results show that this headline is:
How to use associations in your headlines
Adding adjectives to your headlines that are in line with your brand values. Doing so triggers the related associations in your customerβs minds, which they will connect with your brand. To do this yourself, you can easily look for synonyms in various Thesauruses online, which are related to your brand values.
At NEURO FLASH, weβre working with associations instead. Thus, with the new Text Suggestions feature, we are able to show related content that is communicating brand values more effectively. Thereby, with associations, you can quickly spot that an adjective should be added to a headline. Thus, while you create content, you can get to improvements faster.
The automatic generations can act as a springboard for your imagination, ultimately helping you, and your content/marketing team, to come up with new content ideas that otherwise you may not have thought of.
Want to try out these features for yourself? You can access our platform by signing up for a free 3-day trial.
P.S. This articleβs headline was also optimized using FLASH AI π How?
Well, first we wanted to title this piece: βHow to infuse your headlines with brand values.β
But, we found the word βinfuseβ to be a little obscure. So, we wanted to replace it with a word that would fit in with our brand values, as seen in the image below. And, what did we find? That the word βenrichβ fits much better! Now that you understand how to enrich your own headlines using brand values, go ahead and try it now.
