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While everyone is talking about sustainability, how can you produce relevant content and actually get heard? In short: by focusing on the issues that people consider important, make them agitated or happy. This article illustrates why topics such as “vitality” and “heritage” are positively loaded and connected to high engagement on social media. You will … Continued
Few weeks ago, we were asked about the process that our own team uses for content ideation, so here it is!
Coming up with creative advertising headlines and slogans has always been a challenge for marketers, often taking brands weeks and months from ideation to the final copy. Creating a good headline might seem simple at first glance. It’s only one sentence. Nothing too wild, right? But coming up with a catchy headline can turn out … Continued
An interview with Jonathan T. Mall, CEO of NEURO FLASHBy Ton Dobbe – Chief Inspiration Officer, Value Inspiration Every week I interview entrepreneurs and experts from around the world to share their big idea about new forms of value creation and the potential we can unlock when technology augments the unique strengths of people to … Continued
A content marketing plan is a must-have and one of the top content marketing trends of 2020. Surprisingly, only a few marketers know how to create a content marketing plan. Why? Probably because content marketing became such a key marketing practice only in recent years. In fact, more than 60% of businesses don’t have a … Continued
Do you want to create content that converts and build your brand in 2020? Then get your hands on the big content marketing trends. In this article, we will discuss the top content marketing trends that will be evolving in 2020 and the years to come. Check out which ones are right for you- The … Continued
Being able to analyze brand performance is a powerful tool that helps you know where your business stands in the minds of consumers. Furthermore, it lets you know whether you are achieving the values you set out to have. So, how can you quickly measure brand performance and save yourself time and effort of market … Continued
Successful brands communicate their brand values with every piece of content. Do you want to be able to do it too? By enriching your headlines with your brand values, your content reinforces that which your brand stands for. Let’s take a look at how you can enhance an existing claim with the help of our … Continued
Claim Tester is a part of our FLASH software, but have you ever wondered ‘How does that work?’Well, in this blog post, we are giving you a behind the scenes look! ???? What is the Claim Tester? The Claim Tester is a tool that’s designed to make your life easier. Basically, you can use it … Continued
As a marketer, you should do claims testing for market research. But why? Read about factors which make your claims effective.
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