Digital marketing – opportunities and risks

Digital marketing opportunities and risks | How to get the most out of digital marketing for your business | Find out now.

The best strategies: Digital Marketing B2B

Featuring the best strategies from Digital Marketing B2B. That way you'll be able to wow your customers time and time again!

Words make brands – neuroflash explained

When it comes to creating marketing campaigns and promote your company in an effective way, it is clear that for some companies, it can turn into both financial and mental headaches. Coming up with creative marketing campaigns has always been

Historic slogans and claims of consulting brands

Find here an overview of the slogans and claims of various consulting brands over the years.

Why you should use personas and archetypes in marketing

When doing business in marketing or carrying out market research, you will sooner or later stumble across the terms ''personas'' and ''archetypes''. But what are they? And how do they work?  This blog post aims to give you a better

What family means for marketing & branding

The family is defined as the basic unit of society (1), an intimate group of people who are relate to each other (2) and thrive in this world. Families in different cultures consume very differently. They come in different sizes,

How Implicit Brand Equity Drives Market Share

Brand equity is a key success indicator in marketing. Therefore, a critical activity for any marketer is to build brand equity. Because it ensures that your brand can be bought as easily as possible. For strong brand-equity, you need two

A Family Story – Associations with “family” across two cultures

Understanding what a topic is all about is very important for effective communication and marketing. This article illustrates differences of associations with “Family” between the UK and Singapore, a western and eastern culture. We partnered up with Athene, a boutique

Improve Your Brand Positioning Like Volkswagen

In this blog article, you’ll learn how Volkswagen was able to successfully improve its brand positioning while continuing to sell products. We will discuss a blueprint of using associations to both understand and then adjust your brand position through the

toyota vs hummer brand comparison
Toyota vs. Hummer: How can you analyze brand performance?

Being able to analyze brand performance is a powerful tool that helps you know where your business stands in the minds of consumers. Furthermore, it lets you know whether you are achieving the values you set out to have. So,

neuromarketing concepts
4 Handy Neuromarketing Concepts for Your Business

1. Bread-crumbs The ‘Bread-crumbs’ concept is based on the idea that you leave a trail of ‘bread-crumbs’ in order to get your audience to a particular location or frame of mind. Example of ‘Bread-Crumbs’ in Neuromarketing For example, when describing

What is claims testing for market research and why is it important for brands?

As a marketer, you should do claims testing for market research. But why? Read about factors which make your claims effective.

neuro flash team
Implicit Methods in Neuroscience can transform Marketing are a natural enemy of critical thinking. However, people are naturally prone to be biased. During the repetitive social processes and situations, the brain builds up “shortcuts”, connections and associations between elements that were already encountered in the past.

neuro flash team
Neuromarketing in attraction, retail & war

In his lecture at the University of Bremen, Jonathan Mall explains the basic principles of neuromarketing. He draws parallels between interpersonal attraction, consumer goods marketing, and techniques that politicians use to appeal to people. He introduces how the primal and

How to test effective packaging worldwide, with Neuro Semantic Analysis

For years, shopper research has shown that consumers typically spend about 2 seconds looking at products before making purchase decisions. A product’s Front of Pack (FOP) is the face of a product. The FOP conveys the entire concept of the

How can market researchers gain insights into subconscious desires using implicit methods?

Effective market research is able to predict consumer behavior. However, relying only on the conscious statements of consumers may lead to false conclusions.  Consumers often do not know why they prefer one brand or product. Implicit market research methods are

just me
How to Extract Key Consumer Insights from Open Text Answers

Did you ever want to hear your consumers’ real voice by including more open questions in a market research study?Well, a powerful solution for you is using synapse maps. Let’s face it, we all know that market research studies often