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Digital marketing opportunities and risks | How to get the most out of digital marketing for your business | Find out now.
Featuring the best strategies from Digital Marketing B2B. That way you'll be able to wow your customers time and time again!
When it comes to creating marketing campaigns and promote your company in an effective way, it is clear that for some companies, it can turn into both financial and mental headaches. Coming up with creative marketing campaigns has always been
Find here an overview of the slogans and claims of various consulting brands over the years.
When doing business in marketing or carrying out market research, you will sooner or later stumble across the terms ''personas'' and ''archetypes''. But what are they? And how do they work? This blog post aims to give you a better
The family is defined as the basic unit of society (1), an intimate group of people who are relate to each other (2) and thrive in this world. Families in different cultures consume very differently. They come in different sizes,
Brand equity is a key success indicator in marketing. Therefore, a critical activity for any marketer is to build brand equity. Because it ensures that your brand can be bought as easily as possible. For strong brand-equity, you need two
Understanding what a topic is all about is very important for effective communication and marketing. This article illustrates differences of associations with “Family” between the UK and Singapore, a western and eastern culture. We partnered up with Athene, a boutique
In this blog article, you’ll learn how Volkswagen was able to successfully improve its brand positioning while continuing to sell products. We will discuss a blueprint of using associations to both understand and then adjust your brand position through the
Being able to analyze brand performance is a powerful tool that helps you know where your business stands in the minds of consumers. Furthermore, it lets you know whether you are achieving the values you set out to have. So,
1. Bread-crumbs The ‘Bread-crumbs’ concept is based on the idea that you leave a trail of ‘bread-crumbs’ in order to get your audience to a particular location or frame of mind. Example of ‘Bread-Crumbs’ in Neuromarketing For example, when describing
As a marketer, you should do claims testing for market research. But why? Read about factors which make your claims effective.
https://youtu.be/9HUkQVanVrUBiases are a natural enemy of critical thinking. However, people are naturally prone to be biased. During the repetitive social processes and situations, the brain builds up “shortcuts”, connections and associations between elements that were already encountered in the past.
In his lecture at the University of Bremen, Jonathan Mall explains the basic principles of neuromarketing. He draws parallels between interpersonal attraction, consumer goods marketing, and techniques that politicians use to appeal to people. He introduces how the primal and
For years, shopper research has shown that consumers typically spend about 2 seconds looking at products before making purchase decisions. A product’s Front of Pack (FOP) is the face of a product. The FOP conveys the entire concept of the
Effective market research is able to predict consumer behavior. However, relying only on the conscious statements of consumers may lead to false conclusions. Consumers often do not know why they prefer one brand or product. Implicit market research methods are
Did you ever want to hear your consumers’ real voice by including more open questions in a market research study?Well, a powerful solution for you is using synapse maps. Let’s face it, we all know that market research studies often
