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When thinking of artificial intelligence, most of us can’t deny that it’s a fundamental part of their life already. The unprecedented growth of artificial intelligence enables us to work more efficiently, get through everyday life easier, and do the impossible. When asking Google maps for directions, artificial intelligence is involved. When getting recommendations for new … Continued
As a copywriter, you have to face various challenges nowadays. Some people might think that copywriters are paid for solely writing marketing texts. Coming up with a few creative ideas and getting paid for it, sounds quite easy, doesn’t it? But let me tell you: It is way more than that. Copywriters can be seen … Continued
When it comes to creating marketing campaigns and promote your company in an effective way, it is clear that for some companies, it can turn into both financial and mental headaches. Coming up with creative marketing campaigns has always been a challenge for marketers and often takes a considerable amount of time and resources before … Continued
Artificial intelligence. A term everyone should know by now and everyone is using in some kind of way by now. You might not realize, but I am convinced that artificial intelligence is also part of your life already. Some people benefit more from it, some less. It is clear, that the unprecedented growth of artificial … Continued
As AI is already able to write text on its own, companies can benefit in many ways. Find out about the countless advantages and why AI text generators will change the content sector for the good.
When doing business in marketing or carrying out market research, you will sooner or later stumble across the terms ”personas” and ”archetypes”. But what are they? And how do they work?
This blog post aims to give you a better understanding of what personas and archetypes are and how to effectively use them in your marketing activities and campaigns.
We answer your most important questions about copywriting. Does copywriting have a future? What are the principles of copywriting? Learn everything you need to know: What, how, can, when…? – We have the answers!
Learn the basics about claims testing and why it is so important for your company when it comes to creating effective slogans.
We give you a short overview about ad copy generators – what’s their purpose? What are the benefits? And how can you find the most effective ad copy generator for your company? Have a look at a few real examples to see how good AI really is in copywriting.
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