Dr. Steffen Schmidt, Author at neuroflash

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How Implicit Brand Equity Drives Market Share

Brand equity is a key success indicator in marketing. Therefore, a critical activity for any marketer is to build brand equity. Because it ensures that your brand can be bought as easily as possible. For strong brand-equity, you need two things. (1) physical availability (e.g., where to buy a brand) and (2) mental availability (e.g., … Continued