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4 Handy Neuromarketing Concepts for Your Business

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1. Bread-crumbs The ‘Bread-crumbs’ concept is based on the idea that you leave a trail of ‘bread-crumbs’ in order to get your audience to a particular location or frame of mind. Example of ‘Bread-Crumbs’ in Neuromarketing For example, when describing the sound of a sports car, consider using visual phrases like ‘This sports car can … Continued

Implicit Methods in Neuroscience can transform Marketing

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https://youtu.be/9HUkQVanVrUBiases are a natural enemy of critical thinking. However, people are naturally prone to be biased. During the repetitive social processes and situations, the brain builds up “shortcuts”, connections and associations between elements that were already encountered in the past. In his recent talk at the Esomar Fusion big data conference, Dr. Jonathan Mall introduces … Continued

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