How Stepstone revolutionized content production with neuroflash!

+30% time saved

3x more page 1 rankings

“neuroflash is a customer-centric first move. The team does not fall in love with just any solution, but with the specific problem of the customer.”

Nick Marten

Head of Content - The Stepstone Group Deutschland GmbH

To be seen and read - always

The prestigious company Stepstone was faced with a number of complex and challenging tasks. Among other things, it needed to develop an automated method for creating evergreen content, as well as speed up and streamline the production of high-quality content pieces for the renowned StepStone magazine “About Work”. To achieve these goals, StepStone relied on the AI content suite neuroflash, which provided the necessary AI to successfully overcome the challenges.

These tasks required a high degree of creativity, innovation and organizational skills in order to meet the ever-increasing demand for relevant and appealing content. Stepstone did everything in its power to overcome these challenges and establish itself as a leader in the industry. Through the use of innovative technologies and the efficient use of the AI content suite neuroflash, StepStone was able to successfully implement solutions and establish efficient processes. This enabled the company to achieve its goals and consolidate its position as a pioneer in the industry.

Three times more page 1 rankings with neuroflash

By using neuroflash’s AI technology, an impressive tripling of Page 1 rankings was achieved. The company used AI to generate search engine optimized guidebook content. The focus was on developing a sustainably scalable content creation process that minimized article creation time without sacrificing quality. The results were outstanding.

Thanks to the newly developed process, it was possible to significantly increase Page 1 rankings while saving 30% of the time spent producing evergreen content – and this positive trend continues. This success is not only due to the AI-optimized SEO texts, but also to StepStone’s unmistakable tonality and the high quality of each individual text. Because even in the age of AI, the unique voice and high standard of StepStone remains at the heart of all content generated.

“Technology should serve people”

Nick Marten, as Head of Content at Stepstone, plays a crucial role in the application of AI solutions. His many years of experience and expertise in content strategy and development make him an indispensable key figure. Nick’s creative approach and strategic thinking drive the company’s success.

What particularly distinguishes Nick is his openness to new tools and technologies such as neuroflash, which have led to an increase in efficiency. His conviction that technology should serve people is reflected in his work and inspires the entire team.

Stepstone uses neuroflash

By using neuroflash’s AI technology, an impressive tripling of page 1 rankings was achieved. The company uses AI to generate search engine optimized guidebook content. The focus was on developing a sustainably scalable content creation process that minimized article creation time without compromising quality. The results were outstanding.

Still at the top with ContentFlash

Thanks to the use of two innovative tools from neuroflash, Stepstone was able to successfully overcome the problem. The Contentflash tool enabled Stepstone to efficiently create high-quality content. Through the synergy of AI technology and human creativity, relevant and engaging texts could be created to inform and inspire readers.

In addition, the neuroflash PerformanceFlash made it possible to determine the effect of short texts such as headlines in advance. The neuromarketing-based tool ensures more efficient content – based on data and going beyond the intuition of an experienced copywriter.

Overall, these tools have contributed significantly to increasing the efficiency and quality of the content and thus optimized Stepstone’s recruiting and information management. Through the intelligent combination of AI technology and human expertise, Stepstone was able to achieve its goals and provide its readers with engaging content.

🚀 Take a look at neuroflash in action

Would you like to find out how you can use neuroflash for your company? Then book a demo meeting with us!

Stepstone connects over 100 million applications with more than 150,000 companies every year, revolutionizing the job search and candidate selection process with innovative solutions. Efficiency, precision and technology are at the heart of creating the best connections between job seekers and companies. The in-house magazine “About Work” offers valuable insights into topics such as salary, career and professional life, and specifically addresses the needs and interests of employees in Germany to promote professional development and success.