Brand communication of the Simba Dickie Group with neuroflash
Time-saving & increased efficiency
Brand-compliant texts
Brand Voices: How the Simba Dickie Group brands use neuroflash
neuroflash’s technology helps the Simba Dickie Group to achieve dynamic yet precise brand communication, which is essential to compete in the fast-moving toy industry. Each of the Group’s brands benefits from a customized brand voice generated by neuroflash’s advanced algorithms.
Individual content at lightning speed: Simba Dickie uses AI power
In order to improve its brand communication, the Simba Dickie Group decided to use AI software in marketing. In particular, neuroflash, one of the leading AI tools in the German-speaking world, makes it possible to create customized content for blogs, social media and digital sales platforms within a very short time. The ability to set the individual brand voice of the Group’s brands leads to considerable time savings.
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The Simba Dickie Group, founded in 1982 by Fritz Sieber, is now one of the world’s leading toy manufacturers. With its headquarters in Fürth and more than 3,500 employees, the company comprises a wide range of well-known brands such as Märklin, BIG and Schuco. Through strategic acquisitions and innovative product developments, the Simba Dickie Group has developed into a global player in the toy industry that stands for quality, creativity and sustainability.
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