AI for consistent brand communication at zeb

Cross-departmental consistency

Content tailored to the target audience

neuroflash is a user-friendly tool that stands out for its versatility and efficiency. It offers numerous customization options that make it possible to write copy that perfectly matches our brand identity. Thanks to this flexibility, we can ensure that our content always hits the right tone and style.

Mariela Jansen

Recruiting & Employer Brand Manager, zeb

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Initial situation: clear requirements for creativity and brand strength

As one of the leading strategy, management and IT consultancies in the European financial services sector, zeb supports banks, insurance companies and technology service providers in digital transformation, new business models and IT management. As part of its own digital progress, the company asked itself how generative AI can specifically help to produce creative content efficiently – while ensuring consistent, brand-compliant language across all departments.

Solution: brand voice as a strategic lever

With neuroflash, zeb found an AI solution that is not only easy to use, but also flexible enough to create targeted, brand-loyal content. A particular focus: the brand voice function. It enables the team to keep the brand tone consistent across all channels – whether in employer branding, corporate marketing or internal communication. This results in texts that both reflect zeb’s brand identity and are tailored to the needs of specific target groups.

AI is primarily used for social media, website texts and cross-platform communication measures. It ensures efficiency in production and clarity in appearance.

Result: Efficient, target group-oriented, brand-compliant

neuroflash has established itself at zeb as a versatile, powerful tool. The flexible adaptation to tonality and style not only facilitates collaboration across departments, but also increases the effectiveness of communication. The structured introduction was particularly helpful: thanks to internal use case collections, the team was able to test the tool quickly in different application scenarios and anchor it broadly within the company.

zeb consulting is one of the leading strategy, management and IT consultancies for the financial services sector in Europe. The company supports banks, insurance companies and financial service providers in digital transformation, the development of new business models, risk management and IT management – with a unique combination of professional excellence, technological expertise and industry knowledge.