Thousands of articles and posts are written daily, but have you ever wondered why some of them catch the readers interest and why some are just skimmed through? The answer lies in the text’s words – specifically in its power words. It evokes emotion or a response of the reader, so it is an effective way for you, the marketers, to boost your conversation rate.
Our AI-based generator can help you find powerful words. It generates marketing copy including the perfect power words according to your brand and target audience in a split second. You cannot only generate various different text versions, but our AI also validates them for you! It shows you by which percentage each word associates with each group. Below are lists of different groups of power words written by a human. You can use them for inspiration, but if you do not want to use words from the list, but rather want to use your own words you can use neuroflash’s AI. Here, you can check how much that particular word associates with the association you want, for example trust.
Let’s have a look at neuroflash’s generator. If we chose the five words approved, genuine, authority, unconditional, and best from the group trust from the list below, you can see in the first picture that authority has the highest association (17%) with trust when comparing to the others. Now, you can also test more association at once. If you look at the second picture, you can see how these 5 words associate with trust and happy. We can see that suddenly the word authority is not ranked so good any more, because it lacks “happy”. In this case, the word best is the best, because it has a comparable high trust level of 16% and a happiness level of 89%. If you want your message to come across as trustworthy and happy, you should choose the word “best”. You can also explore the word trust with our explorer to find out which words have the best associations with trust (picture #3). Are you interested? Then you should try out our free test version for 7-days!
Below you can find lists of power words categorized in 8 different groups: curiosity, trust, lust, sloth, vanity, greed, anger, and fear. You can use them as inspiration for your marketing copy!
Curiosity
Amazing Backdoor Banned Be the first Become an insider Behind the scenes Bizarre Black market Blacklisted Bootleg Censored Class full Classified Closet Concealed Confessions Confidential Controversial Cover-up Covert Crazy Cringe worthy Dark Elusive Extraordinary Eye-opening Forbidden Forgotten Hidden Hilarious | Hush-hush Illegal Illusive Incredibly Insane Insider Interesting Invitation only Key Limited Little-known Login required Lost Members only Myths Odd Off the record Off-limits On the QT Outlawed Priceless Private Privy Psycho Remote Restricted Ridiculous Secret Secrets Shh! | Shocking Smuggled Sneak peek Spoiler Strange Stunning Super secret Thought-provoking Top secret Trade secret Unauthorized Unbelievable Uncharted Unconventional Under the table Under wraps Underground Undiscovered Unexplained Unexplored Unheard of Unique Unlock Unsung Untold Unusual Wacky Withheld Zany |
Trust
According to Accredited Anonymous Approved Authentic Authoritative Authority Backed Because Best Best selling Bona fide Cancel anytime Case study Certified Dependable Don’t worry Endorsed | Ensured Expert Fully refundable Genuine Guaranteed Improved Ironclad Lifetime Moneyback No obligation No questions asked No risk No strings attached Official Pay zero Privacy Professional Protected | Proven Recession-proof Recognized Refund Reliable Research Results Safety Scientifically proven Secure Studies show Tested Track record Try before you buy Unconditional Verify Well respected Worldwide |
Lust
Alluring Arousing Brazen Captivating Charm Charismatic Compelling Crave Depraved Desire Divine Enchanting Engaging Exciting Exotic Exposed Fascinating Flirt Goosebumps Heavenly Hypnotic Intense Intriguing | Lascivious Lonely Lovely Lure Lust Magnetic Mind-blowing Mischievous Mouthwatering Obsession Passionate Pleasurable Promiscuous Provocative Riveting Scandalous Sensual | Shameless Sinful Sleazy Sleeping Steamy Stimulating Striking Sweaty Tantalizing Tawdry Tease Thrilling Urge Wanton Wild |
Sloth
Accessible All-inclusive Basic Building blocks Cheat sheet Child’s play Cinch Clear Complete Components Comprehensive Copy Downloadable Easy Economical Efficient Effortless Elementary Elements Factors Fail-proof Fill in the blanks Formula Free | Freebie Gift Guide How-to In less than In record time Index Ingredients Instant Itemized Kickstart Light List Manageable Manifest Mere Minutes Model Mold No nonsense No problem No sweat Nothing to it Now | On demand Painless Pattern Picnic Piece of cake Plain Printable Quick Ready Replicate Report Roadmap Simple Simple as ABC Smooth Smooth sailing Snap Straightforward Steal Steps Swipe Template Tools Uncomplicated |
Vanity
Ahead of the game Amazing Amplify At the top Attractive Awe-inspiring Beautiful Bold Booming Boost Boss Brassy Bravery Brazen Bright Brilliant Cheer Clever Conquer Courage Crowned Daring Dazzling Defiance Drop-dead Effective | Elegant Elite Enchant Epic Fearless Fortunate Foxy Genius Good-looking Gorgeous Guts Handsome Hero Jaw-dropping Jubilant Kick ass Knockout Legendary Lucky Magic Mind-blowing Moneymaking Notable Noteworthy Optimal Prosperous | Quick-witted Remarkable Sassy Saucy Sensational Smart Spectacular Spine Staggering Strong Stunning Successful Super-human Triumph Turbo charge Ultimate Unbeaten Undefeated Valor Vanquish Victory Wealthy Wonderful Wondrous You |
Greed
Bargain Before Best Big Billion Bonanza Bonus Cash Cheap Deadline Discount Dollar Don’t miss out Double Economical Exclusive Expires Explode Extra Fast Feast Final First Fortune | Frenzy Frugal Gift Giveaway Greatest Guilt-free Hurry Inexpensive Instantly Jackpot Last chance Limited Luxurious Marked down Massive Monetize Money More Nest egg Never again New Now Pay zero Premiere | Price break Prize Profit Quadruple Quick Reduced Rich Running out Sale ends soon Save Savings Six-figure Skyrocket Soaring Special Surge Treasure Triple Ultimate Up-sell Value While they last Whopping |
Anger
Abhorrent Abuse Agitate Annoy Arrogant Ass kicking B.S. Backstabbing Beat down Boil over Broke Brutal Buffoon Bullshit Bully Cheat Cocky Corrupt Coward Crooked Crush Curse Desecrate Diatribe Diminish Disgusting Evil Exploit Fear | Force-fed Foul Freaking out Greedy Gross Harassment Hate Hostile Horrific Infuriating Know it all Knock out Lies Loathsome Loser Lying Maul Miff Money-grubbing Morally bankrupt Nasty Nazi No Good Obnoxious Oppressive Payback Pitiful Pound Preposterous Pretentious Provoke Punish Raise hell | Rant Repelling Revolting Ruthless Savage Scam Scold Screw Sick and Tired Smug Sneaky Snivelling Snob Snooty Snotty Stink Stuck up Thug Underhanded Vicious Victim Violent Waste Weak Worst Wounded |
Fear
Agony Annihilate Apocalypse Armageddon Assault Backlash Beating Beware Blinded Blood Bloodbath Blood-curdling Bloody blunder Bomb Buffoon Bumbling Cadaver Cataclysmic Catastrophe Caution Collapse Corpse Crazy Crisis Danger Dark Dangerous Deadly Death Deceiving Destroy Devastating Disastrous Doom Drowning Dumb Embarrassed Epidemic Fail Feeble Fired | Fool Fooled Frantic Frightening Gambling Gullible Hack Hazardous Hoax Horrific Holocaust Hurricane Injure Insidious Invasion IRS Jail Jeopardy Last Chance Lawsuit Looming Lunatic Lurking Meltdown Mired Mistake Murder Nightmare Painful Pale Panic Peril Piranha Pitfall Plague Played Plummet Plunge Poison Poor Prison | Pummel Pus Reckoning Refugee Revenge Risky Savage Scary Scream Searing Shatter Shellacking Silly Slaughter Slave Smash Strangle Stupid Suck Suffering Tailspin Tank Targeted Teetering Terror Terrorist Torture Toxic Tragedy Trap Trauma Vaporize Victim Volatile Vulnerable Warning Worry Wounded Wreaking havoc |
Using power words is a proven way to boost your conversion rate. You just have to be careful of your target audience because certain words evoke specific emotions. In order to find your perfect power words, I have grouped them in different categories: curiosity, trust, lust, sloth, vanity, greed, anger, and fear. If you are looking to spiced up your texts, you should have a look in a category depending on what your aim is.
