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Marketing on Instagram – How does it work?

Learn how to successfully market on Instagram in this blogpost | Beginner and Advanced Tips | Read Now.

Instagram is one of the most popular social platforms and is a great way for businesses to showcase their brand and engage with their target audience. However, marketing on Instagram can be challenging if you don’t know how to get started. In this blog post, we’ll show you tips you can use to successfully start marketing on Instagram.

Marketing on Instagram – a valuable platform


Instagram is one of the most popular social media platforms, and many companies now use it to promote their products or services. However, if you want to use Instagram as a marketing platform, there are a few things you should keep in mind. First of all, you need to create a profile for your business and then post relevant content. Also, you have the possibility to place ads on Instagram. However, you should consider in advance what goal you want to achieve with the advertising. Do you want to generate more traffic or newsletter signups? Depending on what your goal is, you can keep the cost of advertising down.

The pros and cons of marketing on Instagram

A few years ago, no one would have thought that Instagram would become so big. The photo app, which was originally developed only for smartphones, now has over 800 million active users, making it the second largest social media platform after Facebook. Many companies have now discovered Instagram as a marketing channel for themselves and use the platform to promote their products or services.

However, Instagram marketing is not always easy and there are some pros and cons to consider. One of the advantages of Instagram marketing is that the platform has a very high reach.

According to Statista, over 80% of users are active on the platform every day, and they look at a company profile at least once a week. In addition, you can address your target group very specifically on Instagram by using hashtags or location information, for example. The interaction rate on Instagram is also very high at 4.21%, which is significantly higher than on other social media platforms such as Facebook (0.22%) or Twitter (0.69%). However, there are some drawbacks to marketing on Instagram. For example, the platform is still relatively young and there are no long-term empirical values yet.

Also, Instagram’s algorithm often makes it difficult to generate organic reach, so you almost always have to rely on paid advertising. In addition, Instagram advertising is relatively expensive and the cost per click, at about 2 euros, is significantly higher than on Facebook (about 0.50 euros) or Twitter (about 0.30 euros).

How to plan a successful campaign for marketing on Instagram

Before you start an advertising campaign on Instagram, it’s important to ask yourself some questions and think carefully about what goal you want to achieve. Do you just want to generate more traffic? Or should people also convert (buy something or sign up for something) right away? Want to gain more followers for your Instagram page or more interactions for your posts?

These questions are relevant because depending on what your goal is, you need to plan your campaign accordingly. For example, if you want conversions but you’re going for traffic, your costs will go up because you picked the wrong target and Instagram is sending you the “wrong” people. So if you plan your campaign carefully and set the right target from the beginning, you can save costs in the long run and advertise more successfully.

Examples of successful Instagram campaigns


The Nike brand is a perfect example of a successful Instagram campaign. Your campaigns are always creative and address the right target group. Nike knows how to create a campaign that grabs users’ attention and is relevant at the same time.


Another successful brand that uses Instagram campaigns is Adidas. Here, too, creative and appealing campaigns are placed that appeal to the target group. Adidas also knows how important it is to target the right audience and run relevant campaigns.

Frequently asked questions & answers

What is Instagram?

Instagram is a photo and video sharing app that allows users to share and discover content.

How to do marketing on Instagram?

You can market on Instagram by tagging photos and videos with a specific hashtag or by running a Sponsored Story.

What audience can you reach on Instagram?

You can reach teenagers and young adults in particular on Instagram.

Useful tips

  1. Get to grips with the Instagram algorithm and use it to your advantage.
  2. Be creative and think outside the box to make your content stand out.
  3. Use Instagram’s features to draw more attention to your posts.
  4. Create value for your followers and offer exclusive content.
  5. Stay active and interact with your audience regularly.
  6. Use artificial intelligenceto let Instagram generate text, such as captions, for you quickly and easily. AI text generators, like neuroflash, give you the option to create Instagram content in seconds with just the click of a button so you don’t have to worry about word choice anymore.


The reach that marketing on Instagram provides is undeniable. With more than 800 million monthly active users, it is one of the fastest growing social media platforms. This enormous user growth has led to more and more companies recognizing the potential Instagram offers for their marketing.

Instagram can be an effective addition to any marketing strategy, as it allows businesses to showcase their brand in a visual way and interact with their target audience. By using hashtags, companies can also link their posts to relevant topics and search terms, increasing their visibility and reach. All in all, Instagram offers a wide range of opportunities for businesses to strengthen their brand and attract new customers. If you’re not active on Instagram yet, you should definitely consider it!

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