- Problem
- Classic pre-tests with panels take weeks and cost a lot. So many campaigns go live untested, and only the spent budget shows what didn’t work.
- What the agent does
- The pre-testing agent puts every draft in front of a panel of Digital Twins of your audience before launch. It analyzes the reactions and reworks whatever doesn’t convince.
- Typical tasks
- Comparing LinkedIn ads and claims before launch; checking messages for a C-level audience; testing landing pages and newsletter subject lines in advance.
- Result
- A rating with reasons for each variant, from your audience’s point of view, and a clear recommendation on which variant goes live.
- Example
- The foundation is proven: at the publishing group Oetinger, the Digital Twins’ predictions matched in-house market research 92% of the time, with about 80% less research effort.