Find SEO keywords – basics for beginners

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Finding SEO Keywords: How to choose the right keywords for your website | Tips & Tricks
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If you have a blog or website, you probably know how important it is to find the right SEO keywords. These keywords determine how well your website will rank in search engines and whether you will be found at all. In this article, we will show you how to find the right SEO keywords that are specific to your website.

Why do you need to find SEO keywords?

Finding SEO keywords is one of the most important factors to consider when optimizing a website. By identifying the right keywords, you can optimize your website to be found better by search engines. If you don’t know what words your target audience uses, you can’t effectively optimize your website. Identifying the right keywords is therefore essential for the success of your website.

Especially if you have a website or blog, of course you want it to be found. Search engine optimization (SEO) and the right keywords are the basics for this. So the right keywords are the keys to more reach, more traffic and ultimately more sales. But what makes a good keyword? In principle, there are 3 criteria that you should consider:

  • Relevance: Make sure that the keyword you choose is really relevant to your product or service. Nothing is more annoying than when you promote yourself heavily with a keyword and find that it doesn’t match what you’re offering at all. So always remember: relevance is everything!
  • Search: Of course, the keyword should also be searched often. If no one searches for the term, it won’t benefit you either.
  • Competition: make sure that there are not already thousands of other companies or websites advertising for this keyword. If the competition is too big, you’ll have a hard time getting to the top of the search results – and that’s our goal.

What are the types of keywords?

Most people who deal with SEO think of only one type of keyword: the main keyword. However, there are many other types of keywords that can be important for your site and that you can rank for. Besides the main keyword, there are, for example, LSI keywords (latent semantic indexed keywords), long-tail keywords, brand keywords and also negative keywords. Each of these keyword types has its own peculiarities and should be taken into account in search engine optimization.

  • LSI keywords are search terms that appear in a text and provide information about the content of the text. By using LSI keywords, a text can be indexed more easily by search engines.
  • Longtail keywords are search terms that consist of many words and are very specific. They are often used when users search for something specific and expect accurate results. Since long-tail keywords are very specific, they can help drive traffic to a website that might not have been found otherwise.
  • Brand keywords are keywords that are associated with a specific brand. These keywords can be entered into search engines to find products or services of a particular brand. Brand keywords can also be used to advertise a specific brand.
  • Negative keywords are keywords that you want to exclude from your search engine advertising. This can be useful if you find that your ads are triggering for certain keywords that are not relevant to your business. By adding negative keywords, you can prevent your ads from being triggered for those keywords. This way you can ensure that your ads are only triggered for relevant searches and your budget is not wasted on unwanted clicks.

How to find the right keywords?

If you want to do search engine optimization (SEO), it is important to find the right keywords. But how do you find the right keywords? Well, there are a few possibilities. First of all, you can simply search for popular keywords. You can use the Google search function for this. Just type in a few terms related to your website or product and you’ll get a list of the most searched terms.

You can also try to analyze your competitors. Look at what keywords they use and try to figure out if they are worth using. Tools such as Ahrefs offer direct insights into the keyword usage of your competitors.

You can also try searching social media for relevant hashtags. This is a great way to find relevant keywords that people actually use. You should also make sure that you find keywords that are specific enough. If you use generic keywords, you’re likely to get slammed by bigger sites and won’t get traffic. Instead, you should try to find long-tail keywords (keywords that consist of multiple words) that are more specific and easier to rank on.

What is the best way to use keywords?

The goal of using keywords is to attract potential customers to your website or business. To do this, however, you first need to find the right keywords. This can be achieved with some simple methods. First, consider what words your customers would use to search for an offer like yours. For example, you can conduct a survey or use the search engine analysis of your competitors.

The Google AdWords keyword research tool can also be helpful. Once you have found some potential keywords, you should type them into the search engine and see how many search results there are. If there are too many, it could be difficult to get listed high in search results with your website. So choose keywords with medium to low competition.

When it comes to adding keywords to a text, then it can be worth using a tool like Writerzen or neuroflash. These tools help you keep track of your keyword density and guide you to use certain keywords more often to less often in the text, if necessary.

Useful tips

  1. Keywords are words or phrases that users type in when they search for content related to your website or business.
  2. Keywords can consist of a single word or several words.
  3. Keywords should be included in your website content so that search engines like Google can recognize what your website offers.
  4. Keywords can also be used to place ads for your website or business on Google and other search engines.


Now that you know how to find the right SEO keywords, it’s time to incorporate them into your website and blog posts. Remember, it’s not essential to put every single keyword in the title of your post. Instead, you should try to insert the keywords naturally into the text. If you do this, Google will recognize that your content is relevant to the terms you are searching for and help you climb higher in the search results.

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