Loewe Brand & Marketing Strategy

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The secrets of Loewe branding and marketing strategies: What marketers can learn from it.
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Positive and negative brand attributes



Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of loewe. Attributes closer to the middle are more strongly associated with loewe.

Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the loewe brand are timeless, inimitable, emblematic, fashionable and artful. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.

The top 5 negative attributes associated with the loewe brand are absurd, uninspired, unremarkable, unbearable and unoriginal.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.


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Brand perception of Loewe

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How consumers perceive your brand is important for its success. Brand awareness and Brand perception influence your profit and even the stock price (Colladon et al. 2019).

In comparison to other brands the consumer perception of Loewe is >50-79% (slightly positive [72%]) in comparison to other brands. Loewe carries gentle dominance [22%] and is perceived slightly feminine.


Free Images fitting the Loewe brand


These pictures match the association of "Loewe". Refer to the original sites for referencing requirements.


How to communicate Loewe products


Get inspired by our semantic related topics associated around the brand loewe. Main topics you can communicate are urbanism, creativity, frivolity, surrealism and philosophy.

Sub-topics for the topic cluster urbanism are citylife, and upcycling.

Sub-topics for the topic cluster creativity are individuality, femininity, sensuality, originality, inspiration, and consciousness.

Sub-topics for the topic cluster frivolity are and theater.

Sub-topics for the topic cluster surrealism are futurism, modernity, minimalism, nostalgia, subjectivity, and art.

Sub-topics for the topic cluster philosophy are theology, metaphysics, pedagogy, and literature.

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Most addressed Jung archetypes of Loewe on socials in 2020


As regards the top 3 archetypes for loewe, the first one is The Creator when it comes to communicating effectively with your customers. The Creator is defined as follows: The creator is not only imaginative and inventive, but they are also driven to build things with meaning and value. They love to transform things and create something completely new. They are also clever and self-sufficient. Example brands include: Lego, Adobe, Playmobil.

The second Jung archetype that aligns with loewe is the The Explorer. It is defined as follows: The explorer finds inspiration in travelling, risks, discovery, and new experiences. They also love to explore new things about themselves. Additionally, they are very resourceful and cultured. Examples:

And, last but not least, we have the The Innocent. The definition for this archetype is the following: It embraces happiness, goodness, safety, optimism, romance, and youth. The Innocent sees the good in everything and wants to feel well-adjusted to their environment. A few example brands include: Dove, Coca-Cola, Nintendo Wii

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