As you may already know, AI-driven tools are now able to generate textual content about any topic that you provide. As of now, Chat GPT is the most common tool of such nature. These tools can generate content to be used for informative and educational intentions.
But can such content be used for improving a website’s SEO?
It can be used for SEO but only after a certain level of optimization and modification. So, if you are interested in knowing what those optimizations are, then stay connected because this article is going to discuss all of them.
Understanding SEO Principles
When you are using AI content for SEO, it is only logical to understand the principles of SEO first. What are the factors affecting SEO? What steps to take in order to Improve SEO? To answer such questions, follow these steps:
- Research appropriate and relevant keywords for your content and insert them in a flow.
- Structure your content properly and create well-optimized meta tags and descriptions.
- Insert valuable backlinks in your content to make it more trustworthy.
- Take all steps necessary to provide a smooth user experience, like making a website with a killer design and functionality.
These are just some basics that you need to know if you are completely new to the concept of SEO. Now we will talk about how to implement these steps into AI content.
How to Utilize AI Content for SEO
Once you have an idea of how SEO works, you can use AI to generate content for you. After that, you can alter it to make it optimized for search engines. This is not, however, a one-step process. Your content needs to undergo a proper procedure before being able to be used for SEO.
1. Select a Reliable AI Tool
Your first step when considering AI usage for SEO content should be to choose the perfect tool. There are quite a lot of tools out there that can generate content in response to simple natural language prompts. Some examples are:
Evaluate the strong and weak points of all of these tools and determine which one is best for you.
2. Identify Target Keywords
AI content generators can create content for you but they can’t help you in finding the best keyword for your writing. This is something you are going to have to do yourself.
If you are new, you might not be able to survive in the immense competition of short keywords. Therefore, we suggest that you look for long-tail keywords that have relatively fewer sites fighting for the top spot.
For example, if you sell fruits online, then instead of choosing apple as your target keyword, you should use apples in ‘your city’ for low prices. After selecting one such keyword, you should naturally adjust it in your AI content while keeping an adequate keyword density.
3. Use AI Content Strategically
Because AI chatbots are still in their early or developing stage, we would suggest that you don’t completely rely on them. You should use AI content in small amounts. For example, if you are using it to write blogs, then you should write your homepage content yourself.
This is also probably the most effective way to utilize the maximum potential of AI content.
4. Creating Unique and Valuable Content
This step can be further broken down into two sub-steps. The first is to make your content unique, and second, you to make it valuable. Creating unique and valuable content when writing yourself is relatively simpler. However, when content is AI-generated, it’s a different story.
How to Make Unique Content?
In order to make original content, you should research a topic from multiple sources before generating AI content about it. This way, you will immediately know if the AI tool generated content with unoriginal ideas or not.
But regardless of whether the tool generates unoriginal content or not, you should mix it up with your own ideas. This makes the content unique and distinctive. This also eliminates plagiarism concerns.
How to Make Valuable Content?
AI content can provide you with excellent and precise information about any topic. However, for some readers, it still might be a bit vague. That’s why you need to embellish the AI content with stuff like statistics, quotes, facts, and figures. These provide extra value to the reader and enhance the worth of your content.
You can find various sources online for this purpose. But don’t forget to mention or cite a source when using information from it.
5. Focus on Readability and User Experience
The readability of written content is a major factor that affects user experience. In order to read a well-written and understandable write-up, the reader doesn’t even need to think twice about what he is reading. Everything falls into place automatically.
On the other hand, poorly optimized content disturbs the user experience significantly. That’s why you need to make proper changes to the AI-generated content to make it readable.
You can manually do so by rewriting some parts of it. However, that simply beats the whole purpose of using AI for content creation. That’s why to solve this readability issue, you can use online tools such as readability checkers and paraphrasing tools.
- First, you need to insert the AI content into a readability checker to see which sentences are difficult to read.
- After that, insert those sentences into an online paraphrasing tool so that it enhances their clarity.
6. Adding Relevant Multimedia Elements
AI content might be highly informational and insightful. But it is all text-based data. There are many users who don’t like to read large heaps of text in order to solve a simple problem of theirs.
That’s why you need to insert relevant visuals into your content to transform it into a more engaging version. These can be relevant screenshots, infographics, or just explanatory images. But even such a small step can have a great impact on user dwell time. This, in return, assists or elevates the SEO of your website.
7. Monitoring and Analyzing Content
When the main goal of creating content is to improve the website’s SEO with it, then the need for constant monitoring becomes essential. The search engine algorithms are ever-changing. One day, your article might be on top of the result page, and the next day it might not even be on the first page.
That’s why you should continuously keep looking for mistakes or flaws that you can improve. These flaws may include outdated information and even simple grammar or writing mistakes that you overlooked during the proofreading process.
If you can come up with ideas to fix these writing flaws by yourself, then well and good. However, if there are some highly technical issues that you can’t seem to fix, then you can use online tools. Something like a free grammar checker is going to be extremely helpful in such a situation.
8. Staying Up to Date with SEO Trends
As you must have understood by now, raw AI content is often not optimized for search engines. You have to make changes to it, like keyword addition and stuff, to improve its SEO. However, the impactfulness of certain SEO strategies changes over time.
For example, optimized Meta Tags and descriptions might have been one of the most important factors for determining the search engine ranking. But now, you need to keep multiple other equally important things in check as well.
That’s the reason you need to keep an eye on the latest trends. One way of doing it is by analyzing your competitors to see what is their successful strategy. Other than that, you can simply read the official guidelines of Google and other search engines for any new information.
Conclusion
Using AI to improve the ranking and SEO of your website is still a relatively new concept. There are many things that we don’t know about AI content yet and what it can do. But based on the most updated information, we have created this post. It has all the necessary steps that you will need to follow in order to use AI content for your website effectively.
