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YouTube stats: Facts & Figures 2023

Table of contents

YouTube statistics with graphics | User numbers of the video platform | The most successful channels | Advertising revenues in recent years

YouTube is undisputedly the world’s most popular online video platform. Every day, hundreds of millions of hours of videos are watched on YouTube – a number that is sure to grow in the coming years. If you’re wondering what YouTube stats are out there and what the future holds for the platform, you’ve come to the right place. Here you will find all the relevant facts and figures about YouTube in the coming years.

What is YouTube?


YouTube is a video platform where users can upload and share their own videos. YouTube also allows a variety of other functions, such as watching, commenting and rating videos.

The platform was the brainchild of Chad Hurley, Steve Chen and Jawed Karim, all former employees of Paypal, and was founded on February 14, 2005. YouTube was originally created as a platform where people could post any video content. It was hoped that users could use the site to upload, share and view content without restrictions.

Since then, the site has become one of the world’s leading video distribution websites. Today, many content creators earn a living by selling ad space in front of or on videos they create and upload to the site.

YouTube facts

Here are some interesting facts about the video platform:

  • The first YouTube video was recorded by co-founder Jawed Karim at the San Diego Zoo and uploaded on April 24.
  • About 37% of all mobile data traffic worldwide visits YouTube
  • 62% of all YouTube views come from mobile devices (smartphone or tablet)
  • YouTube was originally a dating website
  • It is the second largest search engine after Google, making it larger than Bing, Yahoo! and Ask combined.
  • According to a 2013 study, 60% of the 1,000 most viewed YouTube videos in Germany are banned.
  • The“Charlie bit my finger” video had so many views that the family was able to buy a new house with over $1.3 million in royalties and advertising (as of 2017)
  • Just 18 months after YouTube was founded, Google bought the company for $1.65 billion in stock
  • In 2008, YouTube carried out the prank rickrolling on its website

YouTube stats: Advertising revenue (2017-2021)

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According to a survey by Statista (as of February 2022), revenue from advertising on YouTube has always increased over the years. It started in 2017 with just under $8.1 billion. In 2021, the video platform could already generate over $28 billion.

Here are the exact numbers:

  • 2017: 8.15 billion (USD)
  • 2018: 11.6 billion (USD)
  • 2019: 15.15 billion (USD)
  • 2020: 19.77 billion (USD)
  • 2021: 28.85 billion (USD)

YouTube stats: Top 10 most viewed videos

This statistic shows how important Twitter has become in the last 10 years and how this has affected its revenue. In 2012, it “only” reached up to 0.3 trillion (USD), but a few years later, it became 3 trillion (USD) in 2018. However, the news service was able to fetch the largest revenue in 2021: a strong 5.08 trillion (USD).

Here are the exact numbers of Twitter statistics:

(This image was created by neuroflash)

This survey confirms that most users end up visiting YouTube for one thing: Music. The viral children’s song “Baby Shark Dance” won the most views, and further down the list is the summer hit of 2017 with 7.8 trillion clicks.

Here are all the videos at a glance:


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YouTube statistics: The most successful channels in Germany

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In this view you can see different channels that vary between topics like politics, soccer or fitness. At number 1 in this list is the YouTube channel HaerteTest with almost 20 million subscribers. On this channel, various devices and things are tested – and with the car.

Here is an overview with all dates:

  1. HaerteTest: 19.8 million subscribers
  2. In a Nutshell: 17.7 million subscribers
  3. Kids Toy Channel: 17.4 million subscribers
  4. Crazy Frog: 11.8 million subscribers
  5. Ice Cream Rolls: 11.5 million subscribers
  6. freekickerz: 8.6 million subscribers
  7. Pamela Reif: 8.3 million subscribers
  8. Ameer Bros: 7.6 million subscribers
  9. Surprise Joe – Nursery Rhymes & Kids Songs (7.3 million subscribers)
  10. The Voice Kids: 6.1 million subscribers

By the way, you can learn about the most successful YouTubers in Germany here.

YouTube Statistics: Annual user numbers (2012-2021)

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As you may have already noticed, YouTube is the most popular video platform. It is therefore not surprising that the number of users has also changed significantly in recent years. In 2012, the number was still just under 1 trillion users, but 5 years later, YouTube has already reached 1.5 trillion users. made a long leap.

Here is an overview of the exact figures:

  • 2012: 0.8 tr. (US)
  • 2013: 1.0 tr. (US)
  • 2014: 1.1 trillion (US)
  • 2015: 1.2 tr. (US)
  • 2016: 1.4 trillion (US)
  • 2017: 1.5 tr. (US)
  • 2018: 1.8 tr. (US)
  • 2019: 2.0 bio. (US)
  • 2020: 2.3 trillion (US)
  • 2021: 2.6 trillion (US)

Useful tips

YouTube provides a great platform for businesses to showcase their product or service. With the help of interesting videos, they can engage and interact with their audience. However, if they don’t know where to start, creating a successful YouTube video can be a challenge. Here are some tips that can help you:

  • Find out about the audience you want to reach. The more you know about your target audience, the better you can design your video.
  • Choose a theme for your video that fits your business. Make sure it’s interesting and informative.

  • Familiarize yourself with the YouTube guidelines. Learn about YouTube’s rules and guidelines before you start creating your video. This will prevent your account from being suspended or your video from being deleted.


This article was about YouTube statistics and facts. YouTube is already one of the most popular websites in the world, and the numbers show that this will certainly not change in the coming years. People love to watch and share videos, and YouTube provides the perfect platform to do so. In the coming years, we’re sure to see more great videos on YouTube and the site will continue to be one of the most popular on the Internet.

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