Text Punch up

Nothing is worse than reading texts that are stale and uninspired. New ideas and views help to captivate and inspire the reader. But a persuasive text must not only be interesting – it must also have a strong structure to attract the reader. A good structure ensures that the text is easy to understand and the reader always knows what comes next. Good text conveys a clear message and tells the reader clearly what it is about. A clearly worded text also helps to avoid misunderstandings and eliminate doubts. A convincing text is able to attract the reader’s attention – but it must also be well written linguistically. It is well worth revising older texts and refreshing the text.