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Digital marketing or content marketing?

Digital marketing or content marketing? You know the terms, but have no idea what’s behind them? Then you should read this blog. We explain the difference between digital marketing and content marketing and give you tips for a successful implementation.

What is Digital Marketing?


In general, digital marketing or online marketing refers to advertising that is placed using digital media such as the Internet or cell phones. The goal of digital marketing is usually to reach customers or consumers via the Internet and get them excited about a product or service. The focus here is on reach and conversions. The great advantage of digital marketing is that the target group can be addressed very precisely. This is because the use of specific search terms (keywords) and the targeted distribution of advertising media in relevant online media makes it very easy to reach the target group. In addition, digital marketing is usually very cost-effective and requires relatively little investment.

Digital Marketing Goals

Digital marketing has many different goals, depending on the strategy being pursued. However, the most common ones are branding, lead generation and traffic generation.

Branding is the goal of building a strong, positive brand that attracts customers and stands out positively from the competition. This is achieved by building a unique brand that is focused on the needs of the customer.

Lead generation refers to the acquisition of new customers and the maintenance of existing customer relationships. This can be achieved through various online marketing efforts such as search engine optimization (SEO), email marketing, and social media.

Traffic generation refers to creating more web traffic to a website. This can be caused by various online marketing measures such as search engine optimization (SEO), social media marketing or content marketing.

You can read about the opportunities and risks of digital marketing in this article.

What is content marketing?


Content marketing is a strategy that companies use to create and distribute interesting and relevant content for their customers and target groups in order to inform and entertain them. The aim is to create a positive perception of the company and its products or services among customers and target groups, thereby attracting more customers and strengthening existing customer relationships. Content marketing can come in many different forms. For example, companies can create blog articles, podcasts, videos, or infographics and then share them on their website or social media. Content marketing is also often used as part of a larger digital marketing strategy.

This video explains in more detail what content marketing is all about:

Content marketing goals

Content marketing has many goals, but one of the most important is to connect with customers. This is done by providing relevant and interesting content that appeals to and attracts them. If content is useful and entertaining, customers will watch and share it. This not only increases brand visibility, but also builds trust and credibility. What is particularly attractive about content marketing is that it is relatively inexpensive. Of course, you’ll need to invest time and effort into creating quality content, but aside from that, it’s a very effective strategy for connecting with customers and standing out from the competition.

If you’re wondering if content marketing is worth it for you, check out this article for 7 reasons why.

Tips for successful content marketing

1. write for your target audience

You should know who your target audience is and what they are interested in before you start content marketing. So create a profile of your perfect customers and think about what content might interest them. Then you can target them and tailor your content to them.

2. plan your content

It’s important to think about the structure and composition of your content in advance. This way you can make sure everything has a common thread and fits together well. Also plan what formats you will use and how best to present the content. A good plan will help you save time and work more effectively.

3. create high quality content

Your content should always be of high quality and offer added value for the readers. Use professional photos or graphics, write clearly and understandably, and pay attention to spelling and grammar. Also, make sure your content is unique and not simply a copy of other articles or videos. Originality is always rewarded!

A free tool that can help you create content is the AI text generator neuroflash. Based on your own specifications, individual texts are automatically generated, as well as various suggestions for brainstorming, which you can adopt for your content marketing.

For example, you can use it to easily create a caption for your next Instagram post:

If you’d like to try it out for yourself, you can do so here.

4. distribute your content

Of course, in order for your content to be read, you need to distribute it. Use social media, your website, or newsletters to share your content with as many people as possible. If you create new content regularly and distribute it well, you will soon be able to build a loyal readership.

Where is the difference?

Digital marketing or content marketing: What is the difference between the two? Basically, the difference is quite simple: digital marketing is about marketing products or services using digital channels. Content marketing, on the other hand, focuses on creating and distributing content that is truly useful to the target audience.

Digital marketing includes all marketing-related activities that take place online. This means that both the planning and the implementation and analysis of marketing measures take place on the Internet. The channels through which this is done are diverse: in addition to social media and the company’s own website, these can also include email newsletters, apps or search engine advertising (SEA).

Content marketing is a strategy in which companies produce and distribute interesting and useful content for their target audience. In contrast to conventional marketing, which primarily focuses on the company’s own product or service, content marketing focuses on added value for the customer. Informative and entertaining content is used in an attempt to capture the attention of the target group and retain it in the long term – with the ultimate aim of generating more sales.

Are there also commonalities?

Basically, you can say that content marketing is a subset of digital marketing. Digital marketing is primarily about marketing products and/or services with the help of digital media and technologies. The aim is to support companies or organizations in acquiring and retaining customers and to open up new customer segments. Content marketing focuses on the creation and distribution of value-added content, which in turn is used to drive traffic to the website or generate leads.

What are the advantages of combining digital marketing and content marketing?

The advantage of combining digital marketing and content marketing is obvious: users are increasingly finding out about products or services online before they buy them. So if you attract potentially interested people with entertaining content and direct them to your website or social media channels, this will not only increase traffic, but there is a chance that these users will eventually become customers. By combining digital marketing and content marketing, companies can expand their reach, build deeper customer relationships, and generate more revenue in the long run.

Frequently asked questions & answers

What is Digital Marketing?

Digital marketing is the marketing of products or services via digital channels. This could be social media, websites, blogs, emails, or online ads, for example. Digital marketing includes all marketing activities that are carried out online.

What is content marketing?

Content marketing is the creation and distribution of content with the goal of reaching an audience and attracting customers. Content marketing can come in a variety of formats, including blog articles, videos, podcasts, and infographics.

How do digital marketing and content marketing differ?

Digital marketing focuses on marketing products or services using digital technologies, while content marketing aims to provide relevant and useful content to a target audience. In general, content marketing is understood as a sub-discipline of digital marketing.

Useful tips

  1. Content is king – make sure to always produce high-quality and engaging content that appeals to your target audience.
  2. Be active on social media – it’s a great way to connect with your audience and let them know about new content.
  3. Offer your readers or customers added value – this way you will be remembered in the long term and will be recommended to others.
  4. Use the possibilities of search engine optimization (SEO) to index your content better and thus be found more easily.
  5. A/B testing is your friend – test different content and formats to find out what resonates best with your target audience.

Digital marketing or content marketing? In the end, the difference is easily explained: digital marketing is an essential part of modern marketing. It refers to the marketing of products or services via digital channels such as the Internet, cell phones and other digital media. In contrast, content marketing is a form of digital marketing in which companies create interesting and relevant content for their customers to inform and entertain them. The focus is on added value for the customer, not on advertising the company itself.

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