
Top 3 clusters identified by our embedding models based on top words
- Text analysis of this cluster
- Text associations that led to HIGH engagement
- Text associations that led to LOW engagement
- Examples of text+associations that were SUCCESSFUL
- Examples of text+associations that were UNSUCCESSFUL
- Image analysis for this cluster
- Image associations that generated HIGH engagement
- Image associations that generated LOW engagement
- Examples of Images
- SUCCESSFUL images
- UNSUCCESSFUL images
- Image analysis: Hue, luminosity, saturation
- Image analysis: Text on image
Text Analysis for the School and Education Cluster

For the School and Education cluster, correlations of text associations appearing in successful posts (represented in yellow bars) and unsuccessful posts (gray bars)
Text Associations with High Engagement
- Grateful: thank, thankful, grateful, wonderful, 🙂, awesome, happy, congrats, appreciate
- Information source: interview, blogs, blogger, podcast, article, excerpt, blog, commentary, author
- Family: daughter, grandmother, niece, son, aunt, father, granddaughter, cousin, nephew, grandfather
- Cheerful: wonderful, joyful, wonderfully, fabulous, exuberant, lovely, delight, amaze, cheerful
- Heartfelt: cherish, beloved, love, yearn, heartfelt, joy, heartbreaking, forever, sorrow, sadness
Text Associations with Low Engagement
- Consequence: approach, perceive, implication, situation, potential, consequently, outcome, aspect
- Temperature: cold, warm, cool, spin-dry, soak, melt, water, temperature, wet
- Critical: importantly, imperative, effectively, crucial, necessary, ability, vital, important, additionally, critical
- Danger: harm, potentially, dangerous, prevent, vulnerable, danger, susceptible, expose, harmful, cause
- Trauma: emotional, physical, mental, trauma, anxiety, depression, cognitive, physiological, emotion
Examples of Successful Posts and Associations
Grateful Association

Grateful association

Grateful association

Grateful association
Information Source Association

Information source association

Information source association

Information source association
Family Association

Family association

Family association

Family association
Examples of Unsuccessful Posts and Associations

Critical association

Danger association

Trauma association
Image Analysis for the School + Education Cluster

For the School and Education cluster, correlations of image associations appearing in successful posts (represented in yellow bars) and unsuccessful posts (gray bars)
Image Associations with High Engagement
- Renewable energy: energy, renewable_energy, renewable, solar, generator, fuel, biomass, biogas, power
- Public transport: passenger, car, lorry, taxi, commuter, roadway, pedestrian, transport, tram
- Colorful:yellow, purple, color, blue, dark, bright, shade, red, pale
- Delicious: yummy, delicious, sweet, deliciously, concoction, savory, flavor, deliciousness, tart
- Trauma: emotional, physical, mental, trauma, anxiety, depression, cognitive, physiological, emotion
- Nutritious: nutritious, meat, veggies, eat, food, poultry, meal, foodstuff, veggie
Image Associations with Low Engagement
- Internet: internet, app, mobile, user, device, network, smartphone, access, software
- Workshop: internet, app, mobile, user, device, network, smartphone, access, software
- Sport:olympic, soccer, gymnastic, olympian, football, olympics, sport, championship, volleyball
- Authorization: copy, correspondence, receipt, text, acknowledgment, note, letter, correspond, authorization
- Trauma: emotional, physical, mental, trauma, anxiety, depression, cognitive, physiological, emotion
- Age: 3-year, 7-year, 4-year, 5-year, 8-year, 6-year, 2-month, 9-year, 9-month
Examples of Images
Successful Images and Associations

Public transport association

Colorful association

Renewable energy association
Unsuccessful Image Posts and Associations

Sport association

Authorization association

Age association
Image Analysis for School + Education Cluster: Image characteristics
- Hue
- Luminosity
- Saturation

For the School and Education cluster, images that were darker performed significantly better than images that were bright.
Image Analysis for School + Education Cluster: Text on image
- The number of words in the pictures and success
- The area of text used in an image and success

For the School and Education cluster, the more words that there are in an image, the more successful that the post is.

For the School and Education cluster, the larger the area that the text occupies on the image, the more successful it is.
Conclusion
- Baseline analysis: The first blog post of the UNICEF series which explains the baseline analysis and basic procedures followed.
- Family: Check out the analysis on the Family cluster for a specific report on what worked best for this theme.
- Refugees + Migrants: See our detailed analysis on the Refugees + Migrants cluster for the factors that led to success.

Top 3 clusters identified by our embedding models based on top words