Galeries Lafayette Brand & Marketing Strategy

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The secrets of Galeries Lafayette branding and marketing strategies: What marketers can learn from it.
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Positive and negative brand attributes



Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of galeries lafayette. Attributes closer to the middle are more strongly associated with galeries lafayette.

Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the galeries lafayette brand are chic, fashionable, glamorous, emblematic and cosmopolitan. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.

The top 5 negative attributes associated with the galeries lafayette brand are flashy, unflattering, snooty, overpriced and trashy.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.


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Brand perception of Galeries Lafayette

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How consumers perceive your brand is important for its success. Brand awareness and Brand perception influence your profit and even the stock price (Colladon et al. 2019).

In comparison to other brands the consumer perception of Galeries Lafayette is >50-79% (slightly positive [75%]) in comparison to other brands. Galeries Lafayette carries strong dominance [74%] and is perceived very feminine.


Free Images fitting the Galeries Lafayette brand


These pictures match the association of "Galeries Lafayette". Refer to the original sites for referencing requirements.


How to communicate Galeries Lafayette products


Get inspired by our semantic related topics associated around the brand galeries-lafayette. Main topics you can communicate are individuality, cinema, beauty, pop and style.

Sub-topics for the topic cluster individuality are creativity, femininity, modernity, sensuality, individualism, and passion.

Sub-topics for the topic cluster cinema are theater, and film.

Sub-topics for the topic cluster beauty are frivolity, art, photography, celebrity, citylife, and holiday.

Sub-topics for the topic cluster pop are music, dance, cafe, and chocolate.

Sub-topics for the topic cluster style are surrealism, futurism, minimalism, classic, iconography, and taste.

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Most addressed Jung archetypes of Galeries Lafayette on socials in 2020


As regards the top 3 archetypes for galeries lafayette, the first one is The Innocent when it comes to communicating effectively with your customers. The Innocent is defined as follows: It embraces happiness, goodness, safety, optimism, romance, and youth. The Innocent sees the good in everything and wants to feel well-adjusted to their environment. A few example brands include: Dove, Coca-Cola, Nintendo Wii

The second Jung archetype that aligns with galeries lafayette is the The Explorer. It is defined as follows: The explorer finds inspiration in travelling, risks, discovery, and new experiences. They also love to explore new things about themselves. Additionally, they are very resourceful and cultured. Examples:

And, last but not least, we have the The Lover. The definition for this archetype is the following: The Lover aims to create intimate moments and inspires love, commitment, and passion. Lovers are all heart and sensitivity and love to lavish it on other people. They enjoy everything that is pleasing to their senses. Example brands: Chanel & Victoria’s Secret.

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