YouTube is undisputedly the world’s most popular online video platform. Every day, hundreds of millions of hours of videos are watched on YouTube -Facebook is one of the world’s largest social platforms, making it an important tool for businesses to spread their brand. In this blog, we would like to give you a rough overview of various Facebook statistics so that you can get an idea of the possibilities of this platform yourself. a figure that is sure to rise even further in the coming years. If you’re wondering what YouTube stats are out there and what the future holds for the platform, you’ve come to the right place. Here you will find all the relevant facts and figures about YouTube in the coming years.
Facebook as a social network
Facebook is a social network that allows its users to stay in touch with their friends and acquaintances and get up-to-date information on various topics. There are several features on Facebook that make users’ daily lives easier. This includes, for example, posting pictures and videos, sharing articles and news, and chatting with other people.
The history of Facebook
Facebook began as a social network for Harvard students in 2004. The company grew rapidly and expanded into more universities and colleges. In the years that followed, Facebook became a worldwide phenomenon, reaching almost all age groups. Today, Facebook is the largest social media network in the world, connecting people in ways that seemed impossible before.
What are the most popular social media platforms?
According to a study by Hootsuite, the most popular social media platforms worldwide include WhatsApp, Instagram, Facebook and WeChat. Even though Facebook was named as their personal favorite by 14.5 percent of respondents, these numbers aren’t quite enough to edge out frontrunners WhatsApp and Instagram.
Own presentation; as of January 2022
Source: Hootsuite
How many people use Facebook?
Facebook is one of the most used social media in the world. Around 2.96 billion people are active on the platform every month. In Europe alone, there are already 408 million monthly users, and as many as 307 million daily (source: Statista).
The following chart shows monthly active Facebook users over the years:
Own presentation; as of January 2022
Source: Hootsuite
Where do Facebook users come from?
Most Facebook users are from India (about 330 million), followed by the U.S. (about 180 million) and Indonesia (about 130 million). But many people in Brazil, Mexico, the Philippines and Vietnam also use the social media platform. Further countries of origin can be found in the diagram:
Own presentation; as of January 2022
Source: Statista
Which age group is most active on Facebook?
If we look at Facebook statistics, we see that most users worldwide are between 25 and 34 years old. The 18-24 age group is also very active on the platform, followed by the 35-44 age group. After that, the number decreases, but there is still a large amount of Facebook users in all age groups who regularly use the social network.
Own presentation; as of January 2022
Which gender uses Facebook the most?
According to Statista, slightly more men than women use Facebook worldwide. For example, around 57 percent of all users are male.
Own presentation; as of January 2022
Source: Statista
How much time does the average user spend on Facebook?
The average time a user spends on Facebook is about 19.6 hours per month. However, the time is also strongly dependent on the respective country. For example, an average user from Mexico can be found on Facebook for 26.2 hours per month, whereas a user from Germany uses the social network for an average of 11 hours per month.
Own representation; status: 2022
Source: Hootsuite
Through which devices is Facebook used?
Currently, Facebook is accessed through various devices. However, most users use it via their smartphone. Use via desktop PCs, on the other hand, is not very common.
In this view you can see different channels that vary between topics like politics, soccer or fitness. At number 1 in this list is the YouTube channel HaerteTest with almost 20 million subscribers. On this channel, various devices and things are tested – and with the car.
Here is an overview with all dates:
Own presentation; as of January 2022
Source: Hootsuite
Which format brings the highest engagement?
When it comes to the question of what content generates the most engagement on Facebook, there is no simple answer. It all depends on what your target audience is interested in and what you are trying to accomplish. Some companies have success with short videos, others with long-form articles. There is no right or wrong format – as long as your content is good and appeals to your target audience, you will generate engagement.
However, there are some formats that generally work better than others. Here are a few of the most popular Facebook formats around the world and their impact on engagement:
As you may have already noticed, YouTube is the most popular video platform. It is therefore not surprising that the number of users has also changed significantly in recent years. In 2012, the number was still just under 1 trillion users, but 5 years later, YouTube has already reached 1.5 trillion users. made a long leap.
Here is an overview of the exact figures:
Own presentation; as of January 2022
Source: Hootsuite
Optimize content for more engagement
If you’re on Facebook, then you probably know that there’s a whole lot of content out there. What content should you post to get more engagement? Here are some tips:
- Use Facebook Insights to find out which posts are performing best. Once you know what type of content appeals most to your target audience, you can post more of it.
- Ask questions in your posts and encourage your fans to answer them. The more interaction with your content, the higher the chance it will show up in your fans’ newsfeeds.
- Use photos and videos to make your content more engaging. People are visually oriented and tend to look at and share photos and videos.
- Keep your posts short and to the point. No user wants to read a huge block of text, so don’t attach too much text to your images or videos.
- Be creative! If you stand out and do something different than the competition, you will get more attention. So always remember to post exceptional content!
Facebook as an advertising platform
Facebook is not only a well-known social network, but also one of the most popular advertising platforms worldwide. Last year, Facebook already generated $114.93 billion in revenue through its advertising. According to Statista, this is even expected to rise to US$155.25 billion next year. Revenue per user worldwide is US$9.41, while revenue per user from Europe is US$14.23 (source: Statista).
As of October 2021, approximately 2.276 million people worldwide could be reached with advertising on Facebook. However, this figure is only of limited significance, as it is influenced by many factors. Thus, the number of people who see a particular ad can vary widely. This depends, among other things, on the type of ad, the respective target group and the time of its publication.
Own representation
Source: Hootsuite
Which Facebook pages have the most followers?
Overall, most Facebook pages have only a few thousand followers. However, there are also a few sites that have a lot of them. The following chart shows the top 10 Facebook pages with the most followers:
Own presentation; as of January 2022
Source: Hootsuite
How to use AI for your Facebook profile
The topic of AI (artificial intelligence) sounds somewhat abstract at first. After a thing that is understood and used only by important scientists and savvy tech nerds. But AI is becoming more and more integrated into our everyday lives and accessible to the masses. And with that, it will also be possible to use it for your own Facebook profile.
AI text generators, for example, are a new type of software that can automatically generate text. You can use it to write messages for your posts or otherwise create content. An AI text generator can be especially useful if you are under a lot of time pressure or don’t have any new creative ideas at the moment.
To get started, free tools are especially recommended to become familiar with the process of automatic text generation and to learn the first tricks of the trade. An example of one is neuroflash. To write creative texts quickly and easily with this, all you have to do is specify your desired text type, such as a social media post hook, and fill in the accompanying brief with your rough details about the desired result. The AI then generates various suggestions for you:
Overall, neuroflash has many other free features and options that could help you with your Facebook presence. You can register here for free and try them out.
How can you optimize your presence on Facebook?
Facebook is a huge social network with millions of active users. To be successful there, it is important to have a strong and active presence. Here are some tips on how to optimize your presence on Facebook:
1. create an interesting page or group:
One of the most important ways to be visible on Facebook is to create an interesting page or group. Make sure your page or group is unique and attractive so people will subscribe or join.
2. share exciting content:
Another important aspect of being visible on Facebook is sharing interesting content on a regular basis. Make sure the content you share is relevant and interesting to your target audience.
3. interact with others:
Another good way to be visible on Facebook is to interact with other users on a regular basis. Comment on interesting posts and start discussions in groups. By interacting with other users, your name will be displayed more often and you will get more attention.
4. use Facebook ads:
Another effective way to be visible on Facebook is to use Facebook ads. Facebook ads allow you to target people who might be interested in your page or group. By running Facebook ads, you can significantly increase your reach and reach more people.
Analyze your insights:
It can also be worthwhile to take a look at the statistics and insights of your own pages. Often, new possibilities for action and potential for improvement can be derived from this. Find out how to find Page Insights on Facebook here. Once you’ve found your way to your personal stats, you can read on here about how to interpret them and use them for yourself.
Tips for better Facebook posts
1. be creative with your posts
You don’t always have to post boring updates. Try to be creative and post interesting things that your fans will share. For example, you could post a funny meme or an interesting video.
2. be careful with what you post
Always remember that everything you post online stays there forever. So be careful with what you share and remember that it can potentially be seen by any user.
3. use the right hashtags
Hashtags are a great way to draw more users to your Facebook posts. Search for relevant hashtags and use them in your posts. This way you increase the likelihood that your posts will be seen by more people.
4. link external content
If you find interesting articles or videos that might interest your friends, link to them in your Facebook posts. Not only will you help other people find interesting content, but you’ll also drive more traffic to external websites.
The future of Facebook
Facebook is one of the largest and most popular social media platforms today. But when it comes to the future of Facebook, there are many different opinions. Some people think that Facebook will soon not be as relevant as it used to be, as it might be replaced by newer and emerging social media like Snapchat and Instagram. Others believe that Facebook will continue to have a strong presence and will remain one of the leading social media platforms in the future. Whatever the future holds for Facebook, the network has held up successfully so far and remains one of the most popular social media sites.
Frequently asked questions & answers
How many active users does Facebook have?
Facebook has 2.96 billion active users.
How many people use Facebook in Europe ?
In Europe, over 408 million people use Facebook.
How old are most Facebook users?
The average age of Facebook users is between 25 and 34.
Useful tips
- Write short and concise posts that are easy to understand.
- Make sure your spelling and grammar are correct.
- Use images or videos to make your posts more interesting.
- Respond to comments and questions as soon as possible.
- Be polite and respectful to all users.
All in all, it can be said that Facebook is a huge platform used by many people. The statistics provide an interesting insight into the use of Facebook and show that it is a very popular social network.
