All you need to know about E-Mail Marketing copywriting
E-mail marketing copywriting is essentially the process of crafting emails to be sent out to a company's customers, prospects, and past customers. The goal of these emails is typically to convince recipients to purchase a product or service, make a donation, or take some other action like filling out a survey.
What is e-mail marketing copywriting?
E-mail marketing copywriting is the process of writing mass e-mails to promote a company's product or service. E-mail marketing copywriting is also known as "e-mail copywriting" and "email marketing." The an e-mail's message is typically designed to encourage people to buy a company's products or services.
What are required skills for e-mail marketing copywriting?
For e-mail marketing, there are a number of required skills. For the copywriter, they must be able to write succinctly and in an engaging manner that is both persuasive and inviting. They need to understand the needs of the company's target audience, be able to create emails that will inspire them to take action, and be able to effectively use SEO to make sure the content ranks well for relevant keywords. For the graphic designer, they need to have strong design skills for both text and images, as well as the ability to know what fonts are best for web browsers.
How does e-mail marketing copy look like
E-mail marketing copy provides information about a company's products or services. It is a common practice to use a company's sales team to send out e-mails, but the messages can also be automated. A message typically starts with a general statement about the product or service. It will then provide information about the benefits of the product, and how it can help solve a customer's problem. The copy will then offer a free trial or discount, as well as additional information on how to purchase that product. Finally, the email will have a call-to-action at the bottom for customers to take some form of action.
What are successful examples of e-mail marketing copywriting?
A successful e-mail marketing example is the one from Olay. The company's mission is "to create products that enhance women's lives." The company has a long history of developing and manufacturing skincare and beauty products for both women and men. In the email, they use humor and a compelling offer to entice readers to buy their products. They also emphasize their company's mission statement, which, in turn, creates a sense of trust with the reader. Subject: Your #OlayCulture GOALS! Hey there, beautiful! We've been on your mind all day long? You know, for some fresh clean skin care that will help you achieve your #OlayCulture goals! We hope you're feeling free to be you, because at Olay we are here to make it happen. Find out more over here Don't forget to share this with friends while you're there!
Summary
E-mail marketing is a communication strategy that enables businesses to reach out to their customers and prospects via email, enticing them to purchase a product or service. The goal of this communication is to generate a response from the recipient. This response can be as simple as opening the email, clicking on a link or buying the company's featured item. E-mail marketing copywriting typically entails three steps: establishing a compelling value proposition, crafting an enticing call to action and providing supporting information in the form of content.
