Look forward to a journey of discovery into the world of the Brand Hub. This powerful tool is your ticket to an unmistakable presence in every word you communicate.
The brand hub – your key to customized communication
The Brand Hub is the heart of the neuroflash app, which gives you the freedom to maintain your brand voice and information and integrate it into all your texts. Here, you combine strategic orientation with content accuracy to create messages that are not only accurate, but also thoroughly coherent.
Achieve your communication goals with the Brand Hub
Our goal is to help you create copy that is not only relevant and high quality, but also reflects your brand identity. Use the Brand Hub to have your brand personality transferred uniformly to ChatFlash, ContentFlash or PerformanceFlash. Ensure brand-loyal communication in which every syllable is right.
Your brand voice and information – more important than ever
- Your brand voice is the core of your corporate identity – it gives your company a face and a soul. With the Brand Hub, you have the power to shape, sharpen and apply them consistently across all channels.
- Information is the be-all and end-all when it comes to creating content that not only scores points but also convinces. Whether product information, market analyses or customer feedback – in the Brand Hub you can fine-tune these details and use them intelligently to maximize the precision of your communication.
You write (your brand) history with the Brand Hub
The Brand Hub is more than just a tool; it is your ally in the pursuit of authentic, consistent and precise brand communication. Seize the opportunity to stand out in the digital flood of messages with authenticity and brand loyalty. Tell the story of your brand – clearly, powerfully and consistently with the Brand Hub.
Why the Brand Hub transforms your copywriting work
- Text quality and relevance on a new level
- The Brand Hub enables higher text quality and relevance by creating customized content based on predefined brand voices and collected information. Intelligent algorithms analyze your target groups and their preferences, combine these with your brand personality and thus ensure that every text resonates not only stylistically but also in terms of content.
- This data-driven approach guarantees that your content is always up to date and fully in line with your brand.
- Brand voice consistency: Your brand, your echo
- Consistency is king – and the Brand Hub is the throne on which your brand voice sits. It stores your company’s tone of voice, style elements and character and applies them consistently to all content, regardless of who creates it or through which channel it is distributed.
- This consistent presence strengthens customer trust and builds a long-term relationship because they know what to expect from your brand, no matter how or where they interact with it.
Expandable content database: Individual and accurate
- An expandable content database in the Brand Hub means that you can store all relevant data and materials in one place. Not only keywords are stored here, but also comprehensive contextual information, USPs, values and target group data.
- The Hub adapts to your growing needs and ensures that your copy is not only accurate, but also reflects the depth and breadth of your brand. The Brand Hub’s intelligent system filters out relevant information and integrates it seamlessly into your content, making it individual, concise and extremely targeted.
- Equipped with these capabilities, the Brand Hub makes a significant contribution to taking your brand communication to the next level and gives you a competitive edge in the fast-moving digital world.
How to get the most out of your brand hub
It’s child’s play to set up your Brand Hub and use it in a team!
Management of templates, brand voice and information
- Your prompts: They serve as the basis for recurring text formats and ensure that the structure and basic elements of your communication always remain consistent. In the Brand Hub, you can create, adapt and apply them centrally to save time and guarantee consistent quality.
- Your brand voice: The brand voice defines how your brand sounds and feels. The Brand Hub provides you with a template that helps you to precisely define your brand voice. This makes it easier for the neuroflash AI to apply your desired tone of voice and writing style.
- Your information: Additional contextual information inserted into the Brand Hub informs the AI about all relevant subject areas of your company or products. This data can be organized and used for text generation, which significantly increases the precision and relevance of your content.
Customization of brand voices across different applications
By allowing you to use your brand voice across different applications such as ChatFlash or PerformanceFlash, the Brand Hub helps you to ensure consistent communication across all channels. The AI uses the defined brand voice to generate texts so that your corporate character is clear in every message.
Important: Within a document, it is possible to change the brand voice at document level at any time in order to respond flexibly to different communication needs. However, only one brand voice can be used for text generation at a time, which ensures consistency in communication.
With coordinated brand voices and carefully managed information, the Brand Hub creates the ideal basis for authentic, efficient and targeted brand communication.
The Brand Hub: More than just a tool – a content generator for every format
Creative content management: your foundation for effective content creation
In the Brand Hub, managing your content becomes an intuitive and creative process. By centralizing templates, brand voice and specific information, consistent and brand-specific content can be produced with less effort. This organized structure allows you to set up configurations once and then work fluidly and efficiently across different content.
Brand Voice: Your trademark in every word
The Brand Voice as part of your identity is customized in the Brand Hub so that it extends across ContentFlash and PerformanceFlash applications.
What does that mean?
Whether you want to tell an emotional story or write compelling copy, the Brand Hub’s AI ensures that your brand always sounds authentic. You define how lively, professional or innovative you want to appear, and the Hub translates these specifications into words – consistently and convincingly.
Information: The stuff content is made of
The Brand Hub allows you to store information about your brand, your product or your market and use it specifically in content creation. This information is crucial to ensure the relevance and quality of your content. They serve as a basis for AI to capture topics in depth and deliver texts that are precisely tailored to your content strategy.
With this flexible and intelligent platform, you have the option of using information once stored across different formats and channels – without constant repetition or duplication of effort. Whether you want to write captivating blog posts or performant ads, the Brand Hub enables you to produce great content with the same ease and efficiency.
From personalities to brand voices: Evolution in the Brand Hub
The transfer of old personalities
As part of the further development of the Brand Hub, existing personalities will be transformed into brand voices. The main reason for this is improved applicability and a stronger focus on uniform corporate communication. Old personalities created by users are now being used as new brand voices. This transformation makes it possible to fine-tune the sound and emotional expressions that a brand wants to convey through its communication.
Create your brand voice and discover the magic of AI
New brand voices are to be created in order to meet the changed requirements for a brand voice. The motivation for this lies in the realization that a revised concept of brand voice allows more flexibility and precision in the expression of brand personality. A new understanding of “how you want to sound” leads to a deeper, more authentic brand presentation.
Application of the brand voice in AI-generated text production
The implementation of the brand voice via the Brand Hub in the AI-generated text production is a central feature of the tool. Users can use Brand Voice for general text creation within various apps such as ChatFlash and PerformanceFlash.
This ensures that AI-generated texts are always in line with the defined brand voice and that this is applied consistently across different content formats and platforms. The Brand Hub therefore helps users to communicate their brand voice precisely and consistently to the outside world, which ultimately leads to a stronger and more uniform brand presence.
The Brand Hub: intelligence meets manageability
Integration of information into the content creation process
The Brand Hub integrates information directly into the content creation process by providing a comprehensive, structured database from which the AI can extract the right details and incorporate them into text production.
Management of information and brand voices
In the Brand Hub, you can manage information and brand voices and ensure that both elements are seamlessly integrated into your marketing ecosystem. The central storage of all relevant data and the ability to precisely customize different brand voices makes your content management highly efficient and relevant.
Sharing knowledge with AI for more accurate content
The more knowledge you share with the AI, the more precise and relevant the content becomes. The Brand Hub is like an interactive brain that learns which nuances and subtleties of your brand are important in order to generate texts that are not only technically correct, but also radiate genuine humanity.
Use cases
The Brand Hub simplifies the challenges faced by marketing specialists and content creators in a wide range of use cases. This includes optimizing brand communication across different platforms, managing brand identity in global campaigns and maintaining communication across various subsidiaries.
Challenges for decision-makers and practitioners
Decision-makers and practitioners are often faced with the task of creating content that is both brand consistent and relevant and appealing to their target audiences. Challenges such as lack of time, scarcity of resources and the need to react quickly to market changes can be addressed by the Brand Hub. It offers a centralized approach to efficiently produce high-quality, consistent content.
Saving time for content revisions
The use of the Brand Hub can lead to considerable time savings in content revision. By predefining the brand voice and using established templates, the content is aligned to brand consistency from the outset. This reduces the need for extensive revisions, as the basis for the content is already in line with the Trademark Directive.
The Brand Hub is therefore an effective means of optimizing content creation and efficiently mastering challenges in content management. It makes it possible to save time and resources, which ultimately leads to more effective brand communication and improved marketing performance.
Pricing implications: How your brand hub depends on your pricing plan
Number of brand voices and information
The number of brand voices and information that you can store in the Brand Hub are directly linked to your selected price plan. Each price plan offers different capacities for creating brand voices and the amount of information that can be stored. This means that depending on which neuroflash pricing model you choose, the resources available to you will vary.
Limits for content creation
A technical limitation that depends on your price plan concerns the creation of content in the Brand Hub. In the current version, you cannot upload documents, you can only enter text information manually. This creates a limit to the direct integration of extensive content databases and instead requires the manual addition of information, which may be limited in scope depending on the pricing plan.
It is therefore important for users of neuroflash to note that selecting a higher-value price plan provides more flexibility and capacity in the Brand Hub to manage brand voices and information more extensively. Careful consideration of your needs and business goals in terms of content creation and management can help you select the optimal pricing plan.
As an SME marketer, you can benefit from the following advantages of the Brand Hub:
- You can manage your created content centrally in the Brand Hub.
- You ensure a consistent brand voice by defining a specific “brand voice”.
- You have access to an extensive information database to refine your text content.
- You can easily integrate the Brand Hub into your existing communication processes.
That is why I am calling on you:
- Use the Brand Hub to manage your brand presence consistently and effectively.
- Benefit from the advantages of a consistent brand voice and precise content creation.
- Increase your brand presence by using the Brand Hub and ensure authentic and appealing communication.
