Desigual Brand & Marketing Strategy

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The secrets of Desigual branding and marketing strategies: What marketers can learn from it.
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Positive and negative brand attributes



Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of desigual. Attributes closer to the middle are more strongly associated with desigual.

Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the desigual brand are fashionable, trendy, androgynous, boyish and chic. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.

The top 5 negative attributes associated with the desigual brand are flashy, deceptive, unimaginative, frivolous and unflattering.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.


New content ideas fitting well to Desigual

  • How to Wear a Patterned Top with a Solid Trouser
  • 3 Ways to Wear a Patterned Blouse with a Solid Skirt
  • Trousers for Women: 10 Tips to Find the Best Fit (And Show Off Your Legs)
  • Stylish Women Who Inspire Us Every Day
  • 7 Ways Women Can Wear Wide-Leg Trousers
  • Women Who Show You How to Wear Shorts for Every Occasion
  • Women Who Show You How to Wear Wide Leg Trousers for Every Occasion
  • The Costumes of Comic-Con 2014 (So Far!)
  • 10 Classic Outfits Every Woman Should Own
  • Quiz: What Is Your Perfect Outfit?

Hint: These content ideas were generated by neuroflash's AI and are unique.


Brand perception of Desigual

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How consumers perceive your brand is important for its success. Brand awareness and Brand perception influence your profit and even the stock price (Colladon et al. 2019).

In comparison to other brands the consumer perception of Desigual is >80% (very positive [83%]) in comparison to other brands. Desigual carries strong dominance [64%] and is perceived slightly feminine.


Free Images fitting the Desigual brand


These pictures match the association of "Desigual". Refer to the original sites for referencing requirements.


How to communicate Desigual products


Get inspired by our semantic related topics associated around the brand desigual. Main topics you can communicate are urbanism, modernity, linguistic, frivolity and strategy.

Sub-topics for the topic cluster urbanism are citylife, and upcycling.

Sub-topics for the topic cluster modernity are femininity, surrealism, futurism, iconography, traditionalism, and subjectivity.

Sub-topics for the topic cluster linguistic are sociology, ontology, theology, cyberculture, and bigdata.

Sub-topics for the topic cluster frivolity are busyness, ubiquity, consumerism, and restlessness.

Sub-topics for the topic cluster strategy are business, diversification, iot, and chatbots.

Have fun creating awesome new content! Any in case you want an AI which creates new content around those ideas, just ask the neuroflash AI to help you."


Use AI to write high-performing marketing copy faster. 10x faster.

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