All you need to know about Cold Email copywriting
Most people feel awkward when they first start to send cold emails to other businesses and potential clients. This discomfort is often due to the fact that there is no connection between the sender and receiver and this can make it difficult to produce a compelling email. After reading this article, you will have a better understanding of what cold email copywriting entails and how to create an effective email that will lead to more connections with potential clients.
What is cold email copywriting?
Cold email copywriting is the art of crafting persuasive emails that convince people to take a desired action. Successful cold email copywriters use a combination of psychology and marketing strategies to create emails that have a high response rate.
What are required skills for cold email copywriting?
For cold email copywriting, one must be able to write persuasively and with a strong understanding of the buyer’s mindset. There are many different approaches to writing, but the most successful ones are those that most closely align with the customer’s interests. Additionally, implementing a DMARC policy enhances email security and builds trust with your customers.
How does cold email copy look like
Cold email copy should be short and succinct, with a strong call-to-action. For example:
Subject: [Your Name] might want this book!
Hi [Their Name], You might enjoy this best-selling book by [Author Name]:
Link: https://www.amazon.com/Best-Selling-Book-Ever/dp/1455234321
It sounds like you love reading and I think you will find this book interesting. The author is a good friend of mine and we would appreciate your review 🙂 Let me know what you think! Best, [Your Name]
What are successful examples of cold email copywriting?
A successful cold email copywriting strategy is to introduce yourself and ask for a meeting in the subject line. The introduction should be short, but the meeting request should be longer. The text of the email can be written in a way that makes the recipient feel either flattered or intrigued by your company’s opportunity—depending on what you think is more likely to get them to respond.
A simple example of cold email copywriting might read something like this:
“Hi _______, I am writing in regards to your interest in _____. I’m looking forward to speaking with you about ____. Please find our meeting request below.”
Summary
Cold email copywriting is the art of writing an email that is not only engaging and persuasive, but also makes the recipient want to respond. This sort of writing typically begins with a greeting and continues with a brief introduction before transitioning into the main point of the email. The body should include paragraph-length descriptions of benefits and include a call to action. Lastly, the email should end on a positive note and thank the reader for taking the time to read it.
