Coca Cola’s Brand & Marketing Strategy

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The secrets of Coca-cola's branding and marketing strategies: What marketers can learn from it.
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Positive and negative brand attributes



Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of coca cola. Attributes closer to the middle are more strongly associated with coca cola.

The top three positive attributes associated with the coca cola brand are bubbly, cosmopolitan and palatable. The top three negative attributes associated with the coca cola brand are overpriced, wimpy and deceptive.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.


Used marketing or brand slogans of Coca Cola

  • Delicious! Refreshing! Exhilarating! Invigorating! (1886)
  • The pause that refreshes. (1929)
  • Around the corner from anywhere. (1953)
  • Coca-Cola belongs. (1953)
  • Coke follows thirst everywhere. (1953)
  • Continuous quality is quality you trust. (1953)
  • The answer to thirst. (1953)
  • The best is always the better buy. (1953)
  • The best-served drink in the world. (1953)
  • A happy answer to thirst. (1955)

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New content ideas fitting well to Coca Cola

  • Cutting down on sugary soft drinks is a real struggle. Here's how to get them out of your life
  • 5 Ingredients In Our Drinks That You Really Don't Want To Know About
  • How to make a flat Coke at home
  • Is Your Water Bottle Dangerous?
  • Best Water Packs for Keeping Hydrated at Work
  • 5 of the Best Hydrating Diet Tips
  • Concentrated Liquid Diet Ingredients: The Health Risks Lurking in Your Favorites
  • How to Get Rid of Hangovers with These Clever Drinks
  • Why Is My Mouth Burning After Drinking These Drinks?
  • Health Benefits of Vending Machine Soft Drinks

Hint: These content ideas were generated by neuroflash's AI and are unique.


Brand perception of Coca Cola

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In comparison to other brands the consumer perception of Coca Cola is >80% (very positive [91%]) in comparison to other brands. Coca Cola carries strong dominance [94%] and is perceived slightly masculine.


Free Images fitting the Coca Cola brand


These pictures match the association of "Coca Cola". Refer to the original sites for referencing requirements.


Most engaging posts of Coca Cola

Worst engaging posts of Coca Cola

How to communicate Coca Cola products


Get inspired by our semantic related topics associated around the brand coca-cola. Main topics you can communicate are taste, profit, music, diet and sustainability.

Sub-topics for the topic cluster taste are chocolate, cheese, milk, sauce, fruit and drink.

Sub-topics for the topic cluster profit are capital, diversification, money, corporation, cash and shareholders.

Sub-topics for the topic cluster music are entertainment, cinema, pop, nostalgia, television and celebrity.

Sub-topics for the topic cluster diet are unhealthy, alcohol, alcoholism, food, hunger and sobriety.

Sub-topics for the topic cluster sustainability are environmentalism, innovation, entrepreneurship, philanthropy, inclusivity and grassroots.

Have fun creating awesome new content! Any in case you want an AI which creates new content around those ideas, just ask the neuroflash AI to help you."


Most addressed Jung archetypes of Coca Cola on socials in 2020


As regards the top 3 archetypes for coca cola, the first one is The Innocent when it comes to communicating effectively with your customers. The Innocent is defined as follows: It embraces happiness, goodness, safety, optimism, romance, and youth. The Innocent sees the good in everything and wants to feel well-adjusted to their environment. A few example brands include: Dove, Coca-Cola, Nintendo Wii

The second Jung archetype that aligns with coca cola is the The Lover. It is defined as follows: The Lover aims to create intimate moments and inspires love, commitment, and passion. Lovers are all heart and sensitivity and love to lavish it on other people. They enjoy everything that is pleasing to their senses. Example brands: Chanel & Victoria’s Secret.

And, last but not least, we have the The Jester. The definition for this archetype is the following: They bring joy to the world through fun, humour, and sometimes like to make some mischief. They love to laugh, also at themselves and don’t take themselves too seriously. Their goal is to enjoy life to the fullest. Example brands: M&Ms, Ben & Jerry’s.

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