Christian Dior Brand & Marketing Strategy

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The secrets of Christian Dior branding and marketing strategies: What marketers can learn from it.
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Positive and negative brand attributes



Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of christian dior. Attributes closer to the middle are more strongly associated with christian dior.

Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the christian dior brand are iconic, fashionable, glamorous, emblematic and inimitable. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.

The top 5 negative attributes associated with the christian dior brand are flashy, trashy, bitchy, unflattering and obsessive.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.


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Brand perception of Christian Dior

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How consumers perceive your brand is important for its success. Brand awareness and Brand perception influence your profit and even the stock price (Colladon et al. 2019).

In comparison to other brands the consumer perception of Christian Dior is >50-79% (slightly positive [66%]) in comparison to other brands. Christian Dior carries gentle dominance [39%] and is perceived very feminine.


Free Images fitting the Christian Dior brand


These pictures match the association of "Christian Dior". Refer to the original sites for referencing requirements.


How to communicate Christian Dior products


Get inspired by our semantic related topics associated around the brand christian-dior. Main topics you can communicate are inclusivity, femininity, career, hairstyle and classic.

Sub-topics for the topic cluster inclusivity are philanthropy, policymaking, upcycling, and citylife.

Sub-topics for the topic cluster femininity are modernity, sensuality, individuality, surrealism, minimalism, and iconography.

Sub-topics for the topic cluster career are coach, employability, and microbiology.

Sub-topics for the topic cluster hairstyle are and celebrity.

Sub-topics for the topic cluster classic are nostalgia, style, and film.

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Most addressed Jung archetypes of Christian Dior on socials in 2020


As regards the top 3 archetypes for christian dior, the first one is The Innocent when it comes to communicating effectively with your customers. The Innocent is defined as follows: It embraces happiness, goodness, safety, optimism, romance, and youth. The Innocent sees the good in everything and wants to feel well-adjusted to their environment. A few example brands include: Dove, Coca-Cola, Nintendo Wii

The second Jung archetype that aligns with christian dior is the The Creator. It is defined as follows: The creator is not only imaginative and inventive, but they are also driven to build things with meaning and value. They love to transform things and create something completely new. They are also clever and self-sufficient. Example brands include: Lego, Adobe, Playmobil.

And, last but not least, we have the The Lover. The definition for this archetype is the following: The Lover aims to create intimate moments and inspires love, commitment, and passion. Lovers are all heart and sensitivity and love to lavish it on other people. They enjoy everything that is pleasing to their senses. Example brands: Chanel & Victoria’s Secret.

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