Chanel’s Brand & Marketing Strategy

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The secrets of Chanel's branding and marketing strategies: What marketers can learn from it.
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Positive and negative brand attributes



Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of chanel. Attributes closer to the middle are more strongly associated with chanel.

Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the chanel brand are glamorous, chic, fashionable, iconic and seductive. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.

The top 5 negative attributes associated with the chanel brand are bitchy, flashy, snobby, snooty and messy.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.


New content ideas fitting well to Chanel

  • Rise of the Single Pin
  • What You Need to Know About Wearing Semi-Formal Attire
  • 4 Unique Accessories That Will Make You Fall in Love with Your Belt
  • How to Wear Summer's Biggest Beauty Trend: Opaque Stockings
  • Winter Warmer Style
  • The History Behind Earrings
  • Tips on Wearing the Jewelry of the Season
  • 7 Jewelry Trends You CANNOT Miss Out on This Season
  • DIY Ring Making Guide
  • Is It Still Acceptable To Wear A Suit To An Interview?

Hint: These content ideas were generated by neuroflash's AI and are unique.


Brand perception of Chanel

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In comparison to other brands the consumer perception of Chanel is <25-50% (slightly negative [45%]) in comparison to other brands. Chanel carries neutral dominance [42%] and is perceived very feminine.


Free Images fitting the Chanel brand


These pictures match the association of "Chanel". Refer to the original sites for referencing requirements.


How to communicate Chanel products


Get inspired by our semantic related topics associated around the brand chanel. Main topics you can communicate are dermatology, celebrity, femininity, chocolate and upcycling.

Sub-topics for the topic cluster dermatology are coach, nan, nan, nan, nan and nan.

Sub-topics for the topic cluster celebrity are beauty, hairstyle, nan, nan, nan and nan.

Sub-topics for the topic cluster femininity are sensuality, style, minimalism, nostalgia, inspiration and classic.

Sub-topics for the topic cluster chocolate are candy, banana, nan, nan, nan and nan.

Sub-topics for the topic cluster upcycling are citylife, nan, nan, nan, nan and nan.

Have fun creating awesome new content! Any in case you want an AI which creates new content around those ideas, just ask the neuroflash AI to help you."


Most addressed Jung archetypes of Chanel on socials in 2020


As regards the top 3 archetypes for chanel, the first one is The Innocent when it comes to communicating effectively with your customers. The Innocent is defined as follows: It embraces happiness, goodness, safety, optimism, romance, and youth. The Innocent sees the good in everything and wants to feel well-adjusted to their environment. A few example brands include: Dove, Coca-Cola, Nintendo Wii

The second Jung archetype that aligns with chanel is the The Creator. It is defined as follows: The creator is not only imaginative and inventive, but they are also driven to build things with meaning and value. They love to transform things and create something completely new. They are also clever and self-sufficient. Example brands include: Lego, Adobe, Playmobil.

And, last but not least, we have the The Explorer. The definition for this archetype is the following: The explorer finds inspiration in travelling, risks, discovery, and new experiences. They also love to explore new things about themselves. Additionally, they are very resourceful and cultured. Examples:

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