Artificial intelligence has the potential to revolutionize the world of marketing and completely change the interaction between brands and customers. Right now, we are witnessing an era of AI influencers. But what does this mean in terms of online advertising, customer acquisition and content creation? In this blog, you’ll find out how AI influencers will shape marketing in the near future. Get excited for extraordinary insights, new strategies and innovative ideas! Discover the latest development in marketing now: how AI influencers are shaping the future of marketing.
Social Media Influencer und Influencer Marketing
Social media is full of them: Influencers. Influencers are people who have a large following on social media and can thus exert influence on their fans. Many companies use influencer marketing to market products and services to their target audience.
One reason for the growth of influencer marketing is the increasing number of social media users. According to Statista, the number of global Internet users is already estimated at 4.9 billion people. In Germany, the number of social media users has also risen sharply in recent years. In 2018, there were already 32 million people, and in 2019 there were 34 million people. The figures show that more and more people are active on social media and are thus also becoming interesting as potential customers for companies.
The increasing number of social media users and the changing way they use the networks are positive indicators for the further growth of influencer marketing. However, there are also concerns about the future of influencer marketing. For example, there are voices that doubt whether the growth of the market will continue. They argue that influencer marketing has already reached its saturation point and will not achieve any further growth rates.
What is an AI Influencer?
AI Influencers are virtual characters created with the help of AI (Artificial Intelligence). This can be a mixture of an AI content generator for texts and AI image creation software. AI Influencers can be found on social media platforms and advocate for a specific topic or brand.
AI Influencers are able to achieve an enormous reach and thus have the potential to reach a large number of people. This makes them a valuable tool for companies that want to promote their products and services. In addition, unlike traditional social media influencers, they can be completely controlled by the respective company, with less additional costs.
Even if AI influencers are not yet too widespread, experts see great potential in this technology for the future of online marketing. With the help of AI influencers, companies will soon be able to produce content even more efficiently and present their brand creatively. In addition, AI influencers allow a company to build an interactive online community. AI influencers also have the potential to deliver revolutionary results in terms of lead generation and thus significantly increase the ROI for companies.
Examples of successful AI Influencers
Even though AI influencers are not yet too widespread, there are some success stories that show the potential of this industry:
Kiona Flash is the first German AI Influencer. She is a product of the neuroflash community and her images and content are completely generated by the neuroflash AI. Kiona can currently be found on Instagram, where she shares her experiences and stories.
She invites users to join her on her adventures as a virtual person in the real world. She is still at the very beginning of her journey. Nevertheless, Kiona’s Following is already growing steadily.
Arguably one of the most famous AI influencers is Miquela Sousa aka Lil Miquela, an 18-year-old schoolgirl. The account was founded in 2016 by a mysterious LA startup called Brud. In less than a year, Miquela has gained thousands of new followers.
As far as influencer marketing goes, she is the most used CGI avatar for major brands worldwide. She was the first virtual influencer to do CGI-rendered ad campaigns where she posed like a digital supermodel with real supermodels. Thus, she already took over Prada’s Instagram account and was featured in Vogue and V’s issues.
Bermuda went online on December 15, 2016. Just like Lil Miquela, she is also a creation of Brud. She focuses primarily on the world of music. However, in truth, she is on a personal mission to change the world by inspiring entrepreneurs to pursue their dreams at the intersection of beauty and technology. She also encourages women to spend their time in robotics and engineering to pursue careers just like men. She is represented by PR firm Huxley and invested by Spark Capital, M Ventures, Sequoia Capital, Chris Williams, BoxGroup, Founders Fund and WME.
Lil Wavi is another relevant “fake” AI influencer who has become famous on Instagram since March 30, 2018. He is also famous for his YouTube channel , where he publishes most of his content. Lil Wavi was created in 2016 by Waviboy, a futuristic streetwear brand founded by Emily Groom.
Shudu is a South African woman and the world’s first digital supermodel. She is a creation of photographer Cameron-James Wilson. She became very famous when Rihanna’s brand “Fenty Beauty” published a picture of Shudu wearing one of her brand’s lipsticks. Currently, Shudu provides financial services for major fashion brands such as Balmain.
As you can see, there are already a few examples of successful AI influencers. Using AI Influencers can be a great opportunity for businesses to showcase their brand and attract new customers. However, it’s important that companies take the right steps to ensure they are being used effectively and ethically. We have some suggestions here for businesses looking to use AI Influencers:
- Create a target audience: Before you start your AI influencer marketing, make sure you know who your target audience is. Clearly define your audience and identify relevant stakeholders. This will help you decide on the right AI Influencer for your project.
- Choose the right influencer character: With an AI Influencer, there are no limits to your creativity. You can create any characters with any attributes. Make sure your AI Influencer represents your company well and fits your brand. The character should reflect the company’s brand or product.
- Create a campaign: create a campaign with the goal of drawing the audience’s attention to your product or service. This can be done either through social media or other digital platforms. Make sure your AI influencer’s content aligns with the company’s image and adds value.
- Analysis and optimization: regularly check how well your AI Influencer is helping you achieve your goals. Measure performance against KPIs such as reach and engagement, and adjust the campaign based on this data. This way, companies can ensure that their marketing is successful.
By using AI influencers, businesses can improve their marketing and reach new groups of customers. By following these steps, businesses can ensure they are effectively reaching their target audience and getting the most value from using AI influencers.
More and more companies are realizing the benefits of using AI Influencers in their marketing campaigns. AI influencers are able to reach a large target audience and make the campaigns more effective. By using AI, companies can also improve the interaction with their customers and thus strengthen customer loyalty.
In addition, the use of AI influencers in marketing campaigns is cheap. Thus, companies can significantly reduce their budgets, as these software programs are much cheaper than human experts. Moreover, they allow for a much higher speed in creating new content, as these software programs can work 24 hours a day.
Ultimately, AI influencers are very flexible and versatile. On the one hand, content and messages can be transported anywhere – whether in videos, images or text. On the other hand, AI influencers are very adaptable and can thus represent the brand more specifically and better.
AI Influencers are a new breed of online personalities who use AI technology to spread their messages and promote their brand or business. We have seen that AI Influencers are a powerful and versatile solution for the future of marketing. Overall, using AI Influencers has many benefits for businesses: From efficiency to scalability to achieving better results.
Although AI influencers are currently not as widespread as other types of online marketing tools, all indications are that AI influencers will play a major role in the development of new marketing strategies in the future. Therefore, it’s definitely worth it for businesses to get started today and take advantage of this technology. With neuroflash, you can already automatically generate texts like social media posts and create images with the help of AI! Try it out for yourself now and get a free account!