Max Mara Brand & Marketing Strategy

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The secrets of Max Mara branding and marketing strategies: What marketers can learn from it.
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Positive and negative brand attributes



Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of max mara. Attributes closer to the middle are more strongly associated with max mara.

Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the max mara brand are fashionable, chic, cosmopolitan, androgynous and glamorous. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.

The top 5 negative attributes associated with the max mara brand are bitchy, unflattering, trashy, ugly and misogynistic.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.


New content ideas fitting well to Max Mara

  • 9 Ways to Look Great with Little Makeup
  • Maximizing Your Wardrobe's Space
  • How to Wear Fall's Trendiest Pant Style
  • 3 Ways to Wear Boots Without Looking Like an Orphan
  • How to Rock Your Flaws
  • This Isn't What You Wear, It's HOW You Wear It
  • How to Keep the Best Accessories Clean
  • How to Choose Oversized Clothing
  • Mistakes to Avoid When Choosing Work Clothes for Women
  • Most Popular Dresses For Women of All Shapes and Sizes

Hint: These content ideas were generated by neuroflash's AI and are unique.


Brand perception of Max Mara

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How consumers perceive your brand is important for its success. Brand awareness and Brand perception influence your profit and even the stock price (Colladon et al. 2019).

In comparison to other brands the consumer perception of Max Mara is >50-79% (slightly positive [71%]) in comparison to other brands. Max Mara carries neutral dominance [54%] and is perceived very feminine.


Free Images fitting the Max Mara brand


These pictures match the association of "Max Mara". Refer to the original sites for referencing requirements.


How to communicate Max Mara products


Get inspired by our semantic related topics associated around the brand max-mara. Main topics you can communicate are philosophy, feminism, beauty, modernity and upcycling.

Sub-topics for the topic cluster philosophy are pedagogy, humanism, discipline, pragmatism, sociology, and ontology.

Sub-topics for the topic cluster feminism are sexism, masculinity, gender, inclusivity, diversity, and fetishism.

Sub-topics for the topic cluster beauty are sensuality, celebrity, hairstyle, and photography.

Sub-topics for the topic cluster modernity are futurism, traditionalism, minimalism, surrealism, individuality, and femininity.

Sub-topics for the topic cluster upcycling are and citylife.

Have fun creating awesome new content! Any in case you want an AI which creates new content around those ideas, just ask the neuroflash AI to help you."


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