Chronext Brand & Marketing Strategy

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The secrets of Chronext branding and marketing strategies: What marketers can learn from it.
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Positive and negative brand attributes



Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of chronext. Attributes closer to the middle are more strongly associated with chronext.

Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the chronext brand are exquisite, unhurried, timeless, graceful and unmistakable. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.

The top 5 negative attributes associated with the chronext brand are flashy, unremarkable, anxious, uncomfortable and painful.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.


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Brand perception of Chronext

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How consumers perceive your brand is important for its success. Brand awareness and Brand perception influence your profit and even the stock price (Colladon et al. 2019).

In comparison to other brands the consumer perception of Chronext is >80% (very positive [98%]) in comparison to other brands. Chronext carries strong dominance [85%] and is perceived gender-neutral.


Free Images fitting the Chronext brand


These pictures match the association of "Chronext". Refer to the original sites for referencing requirements.


How to communicate Chronext products


Get inspired by our semantic related topics associated around the brand chronext. Main topics you can communicate are compassion, philosophy, meditation, modernity and vitality.

Sub-topics for the topic cluster compassion are dignity, honesty, respect, wisdom, intuition, and wealth.

Sub-topics for the topic cluster philosophy are metaphysics, humanism, morality, rationality, enlightenment, and cosmology.

Sub-topics for the topic cluster meditation are mindfulness, stillness, restlessness, consciousness, anxiety, and busyness.

Sub-topics for the topic cluster modernity are femininity, individuality, individualism, subjectivity, sexuality, and minimalism.

Sub-topics for the topic cluster vitality are longevity, intimacy, sensuality, wellbeing, harmony, and prosperity.

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Most addressed Jung archetypes of Chronext on socials in 2020


As regards the top 3 archetypes for chronext, the first one is The Innocent when it comes to communicating effectively with your customers. The Innocent is defined as follows: It embraces happiness, goodness, safety, optimism, romance, and youth. The Innocent sees the good in everything and wants to feel well-adjusted to their environment. A few example brands include: Dove, Coca-Cola, Nintendo Wii

The second Jung archetype that aligns with chronext is the The Explorer. It is defined as follows: The explorer finds inspiration in travelling, risks, discovery, and new experiences. They also love to explore new things about themselves. Additionally, they are very resourceful and cultured. Examples:

And, last but not least, we have the The Lover. The definition for this archetype is the following: The Lover aims to create intimate moments and inspires love, commitment, and passion. Lovers are all heart and sensitivity and love to lavish it on other people. They enjoy everything that is pleasing to their senses. Example brands: Chanel & Victoria’s Secret.

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