Boohoo Brand & Marketing Strategy

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Positive and negative brand attributes



Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of boohoo. Attributes closer to the middle are more strongly associated with boohoo.

Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the boohoo brand are fashionable, chic, trendy, boyish and cheeky. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.

The top 5 negative attributes associated with the boohoo brand are trashy, flashy, snooty, ugly and overpriced.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.


New content ideas fitting well to Boohoo

  • How to Dress Professionally
  • How to Dress for a Job Interview
  • Types of Shoes Every Girl Should Have
  • Types of Jeans Every Girl Should Have
  • Top 10 Work Wear Moments of 2016: Top Tips for Style on the Move
  • Work Wear: 7 Tips to Look Sophisticated at Work
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  • Dirty White Louboutins? Who Knew Crepe Shoes Were This Easy to Clean?
  • Incredibly Easy Technique to Extend Your Heels' Lifespan
  • Wow Them With THIS Knockout Hair Do!

Hint: These content ideas were generated by neuroflash's AI and are unique.


Brand perception of Boohoo

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How consumers perceive your brand is important for its success. Brand awareness and Brand perception influence your profit and even the stock price (Colladon et al. 2019).

In comparison to other brands the consumer perception of Boohoo is <25-50% (slightly negative [29%]) in comparison to other brands. Boohoo carries gentle dominance [21%] and is perceived slightly feminine.


Free Images fitting the Boohoo brand


These pictures match the association of "Boohoo". Refer to the original sites for referencing requirements.


How to communicate Boohoo products


Get inspired by our semantic related topics associated around the brand boohoo. Main topics you can communicate are celebrity, pop, sexism, consumerism and individuality.

Sub-topics for the topic cluster celebrity are lifestyle, and hairstyle.

Sub-topics for the topic cluster pop are dance, folk, and banana.

Sub-topics for the topic cluster sexism are feminism, stereotype, chauvinism, and subculture.

Sub-topics for the topic cluster consumerism are citylife, fetishism, sociology, bigdata, upcycling, and holiday.

Sub-topics for the topic cluster individuality are femininity, conservatism, inclusivity, and style.

Have fun creating awesome new content! Any in case you want an AI which creates new content around those ideas, just ask the neuroflash AI to help you."


Henrik Roth

Henrik Roth

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