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7 Outstanding Generative AI Tools For Video Content Creation

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Using the right AI video generators allow you to create high-quality videos quickly and easily, even without design skills, and achieve better customer engagement results.

AI-powered tools have completely transformed how businesses and content creators operate. Whether you’re a business owner, a marketer or a content creator, these tools can boost your creativity, streamline your workflows, and find new ways to engage with your audiences. 

Looking at video use cases specifically, there are plenty of ways to use AI tools to enhance your content creation process and keep your online channels fresh, from managing YouTube channels to ideating script concepts to repurposing content for promotion across formats and platforms.

According to one recent  survey, over 75% of marketers have embraced AI tools to some extent, and nearly 20% of businesses use AI tools to generate video content. Generative AI has opened up a whole new world of possibilities for video content creation. With just a single prompt, creators can develop new and unique content, making visual storytelling more accessible and engaging than ever before. 

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While some may be skeptical about the effectiveness of AI-generated content, it’s essential to stay up-to-date on the latest AI video generation tools to stay competitive and produce high-quality video content.

What Is an AI Video Generator?

AI video generators are tools that harness the power of artificial intelligence algorithms to create videos from simple text descriptions. These tools allow you to build video content without expensive equipment, complex editing skills, or actors. 

The growing role of AI is tremendous, as this technology empowers you to produce high-quality videos quickly and easily, putting creative control in your hands.

What Makes the Best AI Video Generator?

AI tools are a great way to improve your video creation process and increase your output without sacrificing quality. These tools can speed up the process by providing templates, editing tools, and shortcuts for polishing audio and video. Some are video editors with AI editing options designed to speed up the editing process. Others are essentially generative text-to-video apps that can create video content on the spot based on your prompts. 

When searching for the best AI video generator, there are a few things to consider. In order to be useful, they should allow you to export high-quality videos that can run smoothly on any screen, with options ranging from 720p to 4k. Also, it’s essential to check how much customization is available and how easy it is to make changes. Support and ease of use should also be considered, especially since AI video editing is new. Lastly, choose apps offering unique features to improve productivity or production value.

Top 7 AI Video Generators 

Using the appropriate tools is essential when attempting to make the most of video AI technology. We’ve compiled a list of the seven best AI video generators currently available on the market. 

All these tools have a wide range of functions and capabilities. Some can generate videos based on a few text inputs, similar to how an image generator works. Others use AI for more specific tasks, such as removing backgrounds from videos.

This article shows the best AI video generators and their standout features that allow you to create high-quality videos quickly and easily, even without design skills.

1. Videoleap by Lightricks

Videoleap is one of the most powerful AI video tools. It provides a seamless video creation experience with AI functionalities, premade templates, and user-friendly editing tools. You can edit videos on your computer using its online editor, which more or less offers the same features as the mobile apps. 

Videoleap supports a wide range of AI video effects, or you can customize your own video filters using prompts to create impressive videos. Its AI avatar video generator can produce AI-generated video selfies from anime to gaming. At the same time, its AI Anime Art feature turns you into scenes in the world of your favorite anime. The combination of easy-to-use tools and AI effects gives unlimited possibilities to make creative videos for all experience levels.

Key Features:

  • Extensive library of professionally designed templates and the option to add your own assets
  • Lots of AI video effects and filters
  • The option to create your own custom prompts
  • Instantly remove swap backgrounds and objects
  • AI speech-to-speech converter
  • Easily extend videos while preserving quality
  • Variety of video editing tools 


Videoleap offers a free 7-day trial to test the best features. The full suite of AI tools is available for $10 per month or $70 yearly.

2. Descript

Descript is an AI-powered tool that can automatically help you create a transcript of everything you say and separate the video track into scenes. The tool is easy to use, allowing you to make quick and efficient video edits without any hassle.

Descript is an all-in-one editing solution allowing creators to edit from the auto-generated transcript easily. Any changes you make, from deleting to pasting text, will be reflected in the video. 

The tool also includes many valuable features to generate engaging videos. With AI Voices, you can create a natural-sounding voiceover based on your own voice, while AI Green Screen detects the background of your video and lets you change it to any desired background.

Key Features:

  • Automatic transcription with up to 99% accuracy
  • Professional video podcast editing
  • Create a human-like speech voice and edit your script just like you want
  • Edit your audio or video files just like you would edit a Word document
  • Quickly delete filler words from your recordings
  • Remove or swap out video backgrounds with the Green Screen feature


Descript offers a free plan with one hour of transcription and one watermark-free 720p video. Paid plans start from $12 monthly and include extra tools and transcription hours.

3. Simplified 

Simplified is another great AI tool designed to enhance video content creation in different ways. Its AI capabilities can turn a single long video into multiple shorter clips while improving quality. Its features include script writing, background removal, subtitle generation, audio removal, video speed control, and more. 

Its video editing tool is easy to use and can help you add subtitles, taglines, and social media ad copy to your videos. Moreover, Simplified stands out for its extensive editing capabilities that allow users to customize video size and length for popular channels such as YouTube, Twitter, Facebook, Instagram, and TikTok.

Key Features: 

  • Wide range of video editing features with easy-to-understand explanations
  • Instantly translate your video titles into different languages
  • Automatically remove video backgrounds and audio in seconds
  • Quickly convert videos to any preferable format
  • Merge different videos into one professional one
  • Video speed changer


Simplified has free and paid plans. The free one is available forever but only with limited features. The paid plan starts at 19$ per month, including premium features and integrations.

4. Synthesia

Synthesia is a leading generative AI tool that helps you turn written text into videos. It provides many valuable features, such as custom avatars, pre-built video templates, and the ability to customize backgrounds and colors. You can add soundtrack music and audio elements and easily translate your text into different languages.

Synthesia is primarily used for creating training, how-to, and product marketing videos. It’s designed to help big corporations, like Xerox and Zoom, who want to improve their learning program and make it more efficient. 

Synesthesia works well with many different course authoring tools and Learning Management Systems (LMS) to simplify workflows for L&D teams.

Key Features:

  • More than 160+ high-quality stock AI avatars and the option to create a custom one
  • Multi-language support and 140+ voices and accents
  • Screen recorder and AI video assistant
  • Automatically generate closed captions
  • Collaborative options for remote teams on video creation
  • MP4 downloads, and video embeds


Synthesia offers a free plan with limited features. The paid plans start at $30 monthly and include 10 minutes of video. You can book a demo for larger companies and get a custom quote for its AI video generator.

5. InVideo

InVideo is a widely used AI tool that allows content creators to quickly build high-quality marketing and explainer videos from text inputs. The tool has an extensive template library that comprises different topics and format types for YouTube, Instagram, music videos, slideshows, advertising, and logo videos. 

This allows users to instantly generate professional-grade videos without any previous video creation experience.

Key Features:

  • Support different languages with AI voiceover capabilities
  • Automated blog post-to-video conversion
  • Edit videos with text prompts
  • AI script generator 
  • Unlimited team members and user access
  • Collaboration features for remote teams


InVideo has a free plan with limited features and watermarked exports. The paid plans range from $20 to $48 per monthly user.

6. Runway

Runway is a top-notch AI video generator that lets you add audio to your videos by uploading a separate file and syncing the sound with the visuals. One of its exceptional features is its compatibility with desktop and mobile platforms, which is very convenient.

Compared to the other tools we’ve discussed, Runway differs in that it doesn’t offer AI avatars or text-to-speech capabilities. Instead, it provides more than 30 AI features dedicated to video editing. 

Moreover, it offers the Gen-2 feature, which changes the game for AI video generation by creating videos from text or images. While Gen-2 is certainly exciting in terms of AI video generation’s future possibilities, its current limited accuracy may still need improvement.

Key Features:

  • Wide range of valuable tools for video editing
  • Green Screen video background remover
  • Automatic prompt suggestions
  • Previews to select from before generating a video
  • Remove objects instantly from videos


Runway offers a free plan with 125 credits and limited AI tools. The paid plans range from $12 to $76 monthly per user. 

7. Visla

Visla is another powerful AI video app that provides many valuable video editing and recording tools for its users. You can use tools to edit videos to remove unnecessary audio content and filler words, join video clips, and add voiceovers and music. 

The recording features allow you to record your screen and Zoom meetings, use your phone as a webcam for multi-camera recording, and create content via teleprompter.

Visla can produce an easy-to-follow video script with concise, straightforward paragraphs. Once you have this script, you can input it into another AI engine, which will scan a library of stock images and videos to find content matching your script’s words. The final result is a polished video with professional editing and a seamless flow, ready to be published.

Key Features:

  • Automatic subtitle generator and text overplay
  • Video Maker GTP for custom video creation, editing, and voiceover script writing
  • Accurate AI-powered stock suggestions
  • Audio editing and auto-cut for filler words
  • Content management system with organizational folders


Visla has two pricing plans. The free plan offers 50 minutes of video publishing, 3 hours of transcription, and unlimited recordings and uploads. The premium one costs $24 monthly and offers unlimited video publishing.

The Bottom Line

AI video generators are now available and should be embraced. They make digital marketing and communication easier, save time, and improve the quality of the final product.  Users can perform complex video production tasks, such as editing footage and audio, creating shorter clips, and summarizing long-form content. 

Fortunately, there are many affordable AI video generators available on the market. Marketing and sales professionals, in particular, can benefit from the mentioned tools above to create high-quality videos and achieve better customer engagement results.

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