10 Content Marketing Strategies Every Brand Must Use On Instagram
The future of marketing is on Instagram and it is not going away anytime soon. The visual format and ability to customize the app to suit your needs allows for a more intimate connection with your audience. To help you get started we have compiled 10 content marketing strategies for brands who are looking to increase their presence on Instagram. 1) Creating an account that is unique - this will help create a brand identity and build loyalty from your followers. 2) Engaging with influencers - partnering with influencers will give you an opportunity to reach new audiences. 3) Using hashtags strategically - use hashtags that will allow you to easily find posts and ensure your posts can be found by others searching for relevant information. 4) Consistency: post every day so your followers know when they can expect updates from you and so they can plan accordingly. 5) Posting high quality, original content - it's important to provide interesting content so your followers will want to keep coming back for more! 6) Posting images of other people - have other people in your photos so you can show appreciation for them while getting in front of their audience too! 7) Showing personality - don't be afraid to let some personality shine through in order to really connect with your followers! 8) Engagement: comment on other users' posts, ask questions, have discussions, share pictures, videos, quotes, etc., which will encourage others to do the same. 9) Posting at peak hours-saturating the platform during peak hours will give you the best chance at being seen by the most people possible. 10) Stay true to what matters- make sure that whatever content you are posting aligns with the values of your brand
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-What are the 10 content marketing strategies every brand must use on Instagram?
As of September 2017, there are 80.7 million Instagram users in the United States, with 75% of them ages 18-34 (1). When it comes to content marketing on Instagram, there are 10 strategies that every brand must use on the platform. 1. Post Quality Photos Posts with high quality photos generate more engagement and higher reach than posts with lower quality photos. This is especially true for brands that sell products and services (2). For example, a study found that Instagram posts with high-quality images received 9 times more likes and comments than posts with low-quality images (3). 2. Connect With Influencers Influencer marketing can be a powerful tool for your brand’s success. By connecting with influencers who align with your brand's values and target audience, you can extend your reach to new customers. This type of marketing also has the potential to help increase your Klout Score and social engagement rate (4). Engaging influencers through partnerships, promotions, and sponsored content can help you to grow your social following and increase sales in return. For example, in 2016 The New York Times partnered with lifestyle blogger Arielle Charnas to promote their paper subscription service by sending her a year's worth of subscriptions in exchange for her endorsement on social media platforms such as Instagram and YouTube (5). 3. Share Favourite Posts From Other Brands Partnering with other brands is an excellent way to increase exposure for both companies. You can post photos from other brands when they share something you think will resonate well with your followers or even create a branded hashtag that will get other businesses involved! For example, one fashion company posted a photo of a dress from a competitor's catalog accompanied by the caption "clothing inspiration" (6). The idea was that followers would go to the competitor's site to find the dress instead of looking elsewhere online or at other stores in person. In this way, it becomes a win-win situation for both parties involved! 4. Offer Exclusive Content To Your Followers First Via Stories In addition to using stories as another platform for advertising posts from other brands, you should also use them to offer exclusive content--particularly for followers who want something before anyone else! This type of early access creates buzz around your business while building a stronger relationship between you and followers who may have been considering unfollowing but decide not to after being offered early access to exclusive content. For example, Nike just recently announced their newest apparel collection--a collaboration between NikeLab x KITH--only via IG stories so that fans were able to get an exclusive peek without having to follow either retailer's account on other platforms such as Facebook or Twitter (7). Now both NikeLab x KITH have additional exposure while Nike has created buzz about their newest product line among the fashionista crowd who wouldn't typically follow them otherwise!
-What kind of content does each strategy entail?
A "co-opetition" strategy is where two companies work together on a project that they both benefit from. A "co-opetition" strategy entails collaborating with another company to make the best product possible. On the other hand, a collaboration strategy entails working with another company to make the best product possible, but not necessarily on the same project. There are many different types of collaboration strategies, for example: joint ventures, cross investments, and partnerships.
-Why are these strategies important?
Essentially, these strategies are important to help people learn and think critically about what they're reading and doing. For example, the strategy of "questioning" has been shown to help readers think more deeply about the topic they're reading about, particularly if they're reading something that doesn't make sense to them. This can be helpful for students who are struggling in their classes because it helps them learn more deeply and get a better understanding of what's going on.
-How can brands ensure that they are following these rules?
A brand can ensure that they are following these rules by ensuring that they keep up with the latest trends and data and not using any marketing techniques that could be seen as offensive, such as targeting specific demographics. A brand can also use marketing techniques that will not offend anyone and will instead promote a sense of inclusion and diversity among their customers.
-How often should brands post for each strategy?
The frequency of post on social media depends on the strategy. For example, if a brand is using influencer marketing, they would need to post every day to keep those influencers engaged and interested in their product. If a brand is using content marketing, they would only need to post once or twice a week as the content will be available for some time before it needs new updates.
-Which strategies are most effective in terms of attracting followers and engagement?
Some of the most effective strategies for attracting followers and engagement are using hashtags, posting high-quality photos, and engaging with other influencers.
-What are the benefits of using each strategy?
There are both advantages and disadvantages to using a demand chain strategy. The advantage of using a demand chain strategy is that it can help with inventory management. This is because the company researches what the demand will be for their product. This helps them to figure out how much inventory they need, which can in turn reduce customer wait times and lost sales. A disadvantage of using a demand chain strategy is that it requires a lot of research and work. It is also more expensive than other strategies.
-What is the best way to measure the effectiveness of these strategies?
The best way to measure the effectiveness of these strategies would be through a cost-benefit analysis. For example, if the total cost of implementing the strategy is $1,000 and it reduces offsite damage by $400, then the net cost is $600. If there were no strategies implemented and the total cost of damages was $2,000, then implementing this strategy would have saved $1,400.
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Summary
Content marketing is about more than just blogging and posting on social media. Brands need to use the right mix of strategy and tactics to ensure they are reaching not just their target demographic, but also engaging with them in a meaningful way. There are many ways to do this, but the following 10 strategies will help brands create an Instagram account that is up-and-coming and on-trend: 1. Use catchy and creative hashtags 2. Create quality content 3. Be consistent with your posting schedule 4. Share what's happening in your world 5. Engage with other users 6. Feature brand ambassadors 7. Encourage followers to share content 8. Offer incentives for following and sharing content 9. Post product shots that don't look too staged or salesy 10. Advertise on Instagram
