In a world where everything is digital, it’s only natural that marketing strategies are also moving more and more into the digital realm. The top brands are leading the way and showing us great digital marketing examples.
Top brands in the digital world
The world’s top brands are in a constant state of flux – just like the Internet itself. They all adapt to the latest trends to keep up with the times and keep their customers happy. However, they don’t just do it “right”, they do it really well! Of course, it is no coincidence that these brands are also among the most successful. But what exactly makes them so special?
One of the reasons is clearly their digital marketing. These companies harness the power of the Internet and know exactly how to use it. The result: incredible reach and, most importantly, happy customers who keep coming back for more. But what’s behind the success of these digital marketing campaigns? Here come the best examples:
Successful Digital Marketing Examples:
Nike - Original content
Nike is one of the world’s most successful brands and has become a global giant thanks to outstanding digital marketing. The brand has managed to create a stir and attract people’s attention time and again with creative and innovative campaigns. Nike knows exactly how to appeal to its target audience and which buttons to push to get people to love the brand. One of the great examples of Nike’s digital marketing is the #Breaking2 campaign. The idea was for two professional runners to try to run the marathon in under two hours – an unprecedented goal. The campaign was broadcast live on YouTube and was a complete success. Many people around the world followed in suspense as the runners tried to achieve this impossible goal. Nike has shown with this campaign that the brand is brave and innovative and will always try something new.
L'Oréal - Augmented Reality (AR)
L’Oréal is a world leader in cosmetics and one of the most successful brands in the world. However, the company also understands how to effectively market its brand. One of L’Oréal’s most successful digital marketing examples is the “Makeup Genius” app. This app allows users to “make up” their face with the brand’s makeup. The app uses the smartphone’s front camera to create a 3D image of the face. Users can then try out various L’Oréal products and see how they would look with them. The app also features a series of tutorials so users can learn how to properly apply the brand’s makeup. The “Makeup Genius” app is a great example of successful digital marketing because it allows users not only to try the brand’s makeup, but also to learn more about makeup. By integrating augmented reality (AR) and tutorials, the app offers users added value they wouldn’t find with other brands.
IKEA - What keeps people busy?
IKEA is known for its creative and innovative advertising campaigns. One of IKEA’s latest digital marketing examples is its “Where Life Happens” campaign. This is about living in small spaces – an issue that affects many people around the world. The videos show how to create a beautiful and cozy home even in small spaces. The campaign is targeted on various social media platforms and has already achieved a wide reach.
Apple - Engage your customers
The top Apple brand is famous for producing and marketing innovations. Their digital marketing is flawless, elegant and always up to date. Recently, they have launched a number of successful campaigns that demonstrate how to use digital media effectively. One of their recent success stories is the “Shot on iPhone” campaign, where users could submit their best photos taken with their iPhone. Apple turned it into an impressive gallery that was shared on all social channels. The campaign was not only a great success for Apple, but also showed how creative users can be with the iPhone.
Another successful campaign by Apple is the “There’s an App for that” campaign. This was about the versatility of the iPhone and the App Store. The commercials showed various everyday situations where the iPhone can help – from the playground to the office. The campaign was very successful and showed how versatile the iPhone really is.
Red Bull - The power of virality
Red Bull is a brand that understands very well how viral content works. The brand regularly produces exciting and entertaining videos that encourage people to share them with friends and acquaintances. One of the most famous examples of this is the “Red Bull Stratos” video, in which base jumper Felix Baumgartner’s jump from a height of 24 miles (about 39 km) above the ground was broadcast live. The video was an absolute sensational success and earned Red Bull millions of new fans.
If you want a deeper look into Red Bull’s marketing strategy, you can watch the following video:
GoPro - User Generated Content
GoPro is the epitome of action cameras. The GoPro brand specializes in the production of high-quality and robust cameras that allow users to record their experiences and adventures. However, GoPro not only knows how to manufacture high-quality products, but above all is a master in digital marketing. The GoPro brand knows how to produce emotional videos like no other, inspiring viewers to experience adventures themselves and share their experiences with the world. This is especially thanks to the brand’s YouTube channel, where new videos are uploaded regularly. In addition to self-produced videos, there is also user-generated content (UGC), i.e. content that users have submitted themselves. These UGC videos are particularly emotional and show in an impressive way what great things you can record with a GoPro. So GoPro is not only a brand that makes great products, but is also a master at marketing those products through digital marketing efforts.
AirBnB - Perfected Social Media
Probably one of the best-known examples of great digital marketing is that of AirBnB. The US company has made a name for itself as a successful business in a short time. One reason for this is certainly their sophisticated social media marketing. From the beginning, AirBnB relied on photos and videos to introduce and promote their service. The focus was always on authenticity: users should see what awaits them on AirBnB – authentic offers for private accommodations worldwide. The brand also repeatedly conveys the feeling of traveling and makes people want to know more – with the hashtag #airbnbexperience, for example, users invited people to share their experiences with AirBnb.
More examples are presented in this article.
What can you learn from these digital marketing examples?
There is a lot to learn from looking at the successful digital marketing campaigns of top brands. Here are some of the most important things:
1. think about your target group
Before you even start planning a campaign, you need to think carefully about who your target audience is. If you know who you’re trying to reach, you can target your campaign to them much better.
2. stick to your brand
If you have a brand, you should always stick to it. Your campaign should represent your brand and make more people know about it. If you try to do too many different things at once, it will be difficult to get your brand across.
3. be creative
There’s no reason why your campaign shouldn’t be creative. Creativity is one of the keys to success in the digital world. If you do something new and different, you will get more attention and reach more people.
4. use the right channels
You need to use the channels that are best for your target audience. If you know where your target audience spends the most time, that’s where you can reach the most with your campaign.
5. continue
Digital marketing is a process, not an event. You have to keep going and implementing new ideas to succeed. If you think you’re done, you’ve already lost.
Creative ideas for implementing your own digital marketing campaign
The top brands know how to turn creative ideas into successful digital marketing campaigns. It is important to find the right mix of strategy, creativity and technology:
Before you can start your campaign, it’s important that you have a clear strategy. This gives you direction and purpose for your ideas. Without it, you run the risk of your best ideas not succeeding.
You also need to be creative to make your campaign stand out from all the others. The best ideas are worth nothing if they are not implemented well.
One way to implement your creative ideas quickly and easily is to use AI text generators. A very well-known tool in German-speaking countries is neuroflash. This offers all sorts of free features that will help you implement your marketing ideas in seconds. All you have to do is pass on your ideas and wishes to the artificial intelligence, which then gives you a variety of different text suggestions that you can choose from and combine freely.
From social media posts to product descriptions, there are no limits to you and your creativity. Here you can register for a free account.
Last but not least, you also need the right technical tools to spread your campaign on all relevant channels. If you consider these three components, you’ll have the best chance of success with your digital marketing campaign. Here are a few creative ideas you can implement:
1. create interactive content
Interactive content is a great way to get people to engage and stick with your campaign longer. Some examples of interactive content include quizzes, surveys, sweepstakes, and polls. All these elements make your content more exciting and entertaining.
2. use influencer marketing
Influencer marketing is an effective way to reach your target audience and gain their trust. Seek out influencers in your niche and have them talk about your product or brand. If they are authentic and credible, their voice will be heard by the right people.
3. tell a story
Good stories capture people’s attention and stick in their minds. Use the power of stories to advance your brand or product. Find out what unique stories there are about your brand and tell them in creative ways. Whether it’s an emotional video or an exceptional blog post, you can leave a lasting impression on people with the right story.
For even more inspiration, here are 105 headline ideas for your next marketing campaign.
Frequently asked questions & answers
What is digital marketing?
Digital marketing is the marketing of products or services via digital channels.
What are the types of digital marketing?
Search engine marketing, social media marketing, content marketing, affiliate marketing, email marketing and display advertising.
What are the goals of digital marketing?
Digital marketing goals can include increasing visibility, increasing website traffic, lead generation, or customer retention.
Useful tips
- Segment your customers by their needs and behaviors to create personalized offers.
- Create engaging content that will interest your customers and get them to interact with you.
- Use social media to connect with your customers and build a relationship.
- Rely on search engine optimization (SEO) to ensure your website is found by potential customers.
- Use Google AdWords or other forms of paid ad placement to drive more traffic to your website.
- Offer discounts or special deals to get customers to buy from you.
- Conduct A/B testing to find out which digital marketing efforts work best.
The examples of the top brands have shown us how digital marketing is done: Be creative and original! If you create interesting and engaging content, people are more likely to be interested and recommend it. Of course, it’s also important to stay on top of the latest technology and use the right digital channels for your target audience.
