A synthetic respondents API and a traditional survey tool like Qualtrics solve different problems. This guide compares both on speed, cost, and accuracy, and gives a clear framework for when each one is the right call.

A programmatic market research API turns audience feedback into something your systems can request on their own. Run a concept past a grounded audience inside a pipeline, on a schedule, or across hundreds of SKUs, with no one opening a dashboard.

A synthetic audience API turns market research into a service your own tools can call. Instead of fielding a panel and waiting weeks, you send a question over an API and get a grounded, data-backed audience answer in seconds.

Stop exporting data and filing research requests. With MCP, you can ask an audience question directly inside Claude or ChatGPT and get a grounded, data-backed answer in the same chat window your team already uses all day.

Getting the Digital Twins MCP server running takes a few minutes, not an engineering sprint. This quickstart covers the prerequisites, the exact connection steps for Claude and ChatGPT, and your first grounded audience query.