SWICA relies on neuroflash for consistent brand communication

Faster content creation thanks to AI support

Consistent brand identity through a defined brand voice

Personalized support for lasting results

neuroflash helps us create creative copy in no time while ensuring a consistent brand presence. What was particularly valuable was the close collaboration with the neuroflash team, who provided us with tailored prompts and hands-on support.

Barbara Affentranger

Senior Content Manager, SWICA

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The customer

The SWICA healthcare organization is one of Switzerland’s leading health and accident insurers. Headquartered in Winterthur, it offers private and corporate customers comprehensive insurance coverage and first-class service quality.

The challenge

Following the brand refresh, SWICA was faced with the task of quickly and consistently establishing the new tone of voice across all communication channels.

Different teams needed to access the same language style at the same time.
In addition, the linguistic peculiarities of Switzerland had to be taken into account: no “ß,” but “ss,” as well as the integration of country-specific terms to ensure an authentic approach to the target groups.
It was important to find a solution that combined creativity, consistency, and efficiency.
New communication tools for various formats and channels had to be created efficiently.

The solution: neuroflash with close support

To overcome this challenge, SWICA turned to neuroflash – supported by tailor-made customer service.

Custom prompts: Working together with neuroflash’s customer success team, prompts were developed specifically for SWICA’s needs.
Brand voice integration: The new tone of voice was stored so that it could be incorporated into content creation across all channels.
Supported rollout: Close communication with neuroflash’s managers ensured that the test phase ran smoothly across all departments.

The result was a solution that not only offers technological support, but is also backed up by personal advice and continuous exchange.

Results & value

The introduction of neuroflash has brought about noticeable improvements in SWICA’s daily communication work:

Increased efficiency: Content is created faster, leaving more time for strategic tasks.
Creativity & inspiration: AI provides fresh ideas that help editorial and communications teams come up with new concepts.
Consistent brand image: Thanks to the stored brand voice, which is adapted to the linguistic characteristics of Switzerland, all texts are consistent and brand-compliant.
Quality assurance: Tailored prompts ensure that content is not only efficient, but also accurate and target group-oriented.
High user acceptance: Thanks to close support and quick clarification of questions, neuroflash is actively used on a daily basis and has become an integral part of content processes.

Recommendation to other companies

SWICA recommends working closely with the Customer Success Team from the outset when introducing neuroflash. This allows questions to be clarified directly and individual prompts to be developed that offer the greatest possible benefit.

Conclusion

With neuroflash, SWICA has not only introduced an AI tool for content creation, but also gained a strategic partner. The combination of technological excellence and individual support enables communication goals to be achieved efficiently while strengthening the brand image.

SWICA is one of Switzerland’s leading health and accident insurers, headquartered in Winterthur. The company serves around 1.6 million insured persons and over 31,400 corporate customers, offering comprehensive insurance coverage for illness and accidents. SWICA is a healthcare partner that focuses on providing high-quality services with above-average service quality.