In this blog article, you’ll learn how Volkswagen was able to successfully improve its brand positioning while continuing to sell products. We will discuss a blueprint of using associations to both understand and then adjust your brand position through the right marketing content. https://youtu.be/IS6SS-BBkDkIn this approximately 9-minute video, Michal Szaniecki from Volkswagen gives more details … Continued
Being able to analyze brand performance is a powerful tool that helps you know where your business stands in the minds of consumers. Furthermore, it lets you know whether you are achieving the values you set out to have. So, how can you quickly measure brand performance and save yourself time and effort of market … Continued
Successful brands communicate their brand values with every piece of content. Do you want to be able to do it too? By enriching your headlines with your brand values, your content reinforces that which your brand stands for. Let’s take a look at how you can enhance an existing claim with the help of our … Continued
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