How Basler AG uses generative AI for more efficient text processes

Significant increase in social media postings

More efficient text production

“Mit der Brand Voice-Funktion und den personalisierbaren Wissensressourcen schreibt neuroflash Texte, die genau auf unsere Produkte und unser Unternehmen zugeschnitten sind. neuroflash 'halluziniert' nicht wie andere KIs, sondern bringt es oft beim ersten Versuch auf den Punkt.”

Ralf Schäfer

Head of Market Communications - Basler AG

🧠 Initial situation: curiosity meets innovation potential

Initially, it was more of a playful curiosity at Basler AG – a kind of internal AI experiment that quickly became an integral part of everyday working life. At a time when generative AI technologies are redefining content production, Basler was open to finding out how an AI solution could be integrated into existing processes. Curiosity was rewarded: a simple test account quickly became a professional version.

💡 Solution: From text help to daily assistant

Today, neuroflash supports the team on a daily basis – in many different ways. Whether for the rapid creation of website texts, social media posts, product descriptions or Google Ads: AI is increasingly taking over routine tasks without taking editorial control out of the team’s hands. neuroflash is also valued as a reliable sparring partner for creative processes such as coming up with ideas for slogans.

A decisive lever is the consistent use of the brand voice and company-specific knowledge resources. This enables the AI to generate content that fits the brand in terms of style, content and technology. A specially developed prompt for creating social media posts in Basler’s individual style has proved particularly successful.

📈 Results: More content with the same quality

There is an impact in the form of a higher number of published posts and use cases. In addition, internal processes such as text creation and correction loops have been accelerated – while maintaining the same editorial quality, as specialist knowledge continues to be ensured by specialists. The texts are finished faster and closer to the target.

🚀 Take a look at neuroflash in action

Would you like to find out how you can use neuroflash for your company? Then book a demo meeting with us!

Basler AG is a leading global provider of image processing solutions in the field of computer vision. With around 850 employees at locations in Europe, Asia and North America, the company, founded in 1988, offers a broad hardware and software portfolio for classic and AI-based vision applications. Basler stands for technical excellence, innovative strength and an outstanding price-performance ratio – and develops customized solutions for customers from a wide range of industries.