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For years, shopper research has shown that consumers typically spend about 2 seconds looking at products before making purchase decisions. A product’s Front of Pack (FOP) is the face of a product. The FOP conveys the entire concept of the product to potential consumers, therefore making it an important variable to study in market research. … Continued
Effective market research is able to predict consumer behavior. However, relying only on the conscious statements of consumers may lead to false conclusions. Consumers often do not know why they prefer one brand or product. Implicit market research methods are not affected by this deficit because they do not ask for customers’ opinions but assess … Continued
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