PAS Framework

The PAS framework is a copywriting model that helps you to achieve more attention, conversions and clicks.

What is PAS? PAS (Problem-Agitate-Solution) is a copywriting model that stands for problem, concern and solution. It helps your customers identify their problem, the action they need to take to solve it, and then points to your product as the simple solution to their problem. The Problem-Agitate-Solve (PAS) formula can be applied to any type of sales copy. Whether you are writing a flyer, email or landing page, identifying the real problem, making it visible as such and then offering a solution will motivate your readers to click on your CTA. In summary, the PAS framework will help you lead your readers to the desired response.

Examples created by neuroflash

Problem: Getting things done is tedious. Getting things done effectively is even harder! agitate: Shimano has developed the most powerful double-sided clipless pedals that let you ride faster and further than ever before. solution: The Shimano PD-9100 carbon click pedals have slimmed down a few grams compared to the previous PD-9000 model and now weigh only 234 g per pair – an impressive feat considering that they now offer superior stability and power transmission at the same time.
Problem: Finding the ideal pedal can be difficult – especially if you are new to cycling. You don’t want a pedal that shakes dirt and snow off your shoes while you ride, but you also don’t want a pedal that doesn’t keep your foot in place. agitate: The Shimano PD-9100 is made from a carbon composite that makes it super light without compromising on performance. This is the ultimate pedal for speed, precision and unleashing your inner pro cyclist. solution: The Shimano PD-9100 pedal combines weight reduction and strength to ensure optimal power transfer while providing superior braking performance and reduced cleat wear. By reducing weight, the Shimano PD-9100 pedal offers exceptional control of power when accelerating and decelerating, as well as precise tracking of every phase of the pedalling motion. Weighing just over 234 grams, it is SPD-SL compatible and features an 8-degree float for a more secure lateral movement that provides better s
Problem: Pedalling on clunky pedals that rub against your feet and weigh a ton. agitate: Replace them with the Shimano PD-9100. Its weight has been reduced by almost 30% compared to the previous model. solution: What makes it such a lightweight pedal? First of all, the high-quality aluminium alloy, which weighs less than a 44 g shoelace, and the new SPD-SL interface, which provides better traction – it is now 50 % higher than on the previous models.

How to write a good brief to get the best AI suggestions

Your brief is extremely important so that neuroflash can write high-quality texts for you. The more precise your brief, the better the AI-written texts. Our rule of thumb is: 1-2 precise sentences or 1-3 meaningful and coherent keywords (separated by commas!). You should ask yourself the following questions for a good brief: What makes your product special? Who is it for? What is important information that should be addressed in the AI-written texts?

Product description

In the text field “Product description” you can enter who your product/company or service is aimed at. What is your USP? Who are you addressing with your product / service? What features and information should your AI-written text send out? Try to describe your offer as specifically as possible.


In the letter text field “Keywords” you can enter one or more keywords that should definitely appear in your AI-generated webinar title. For example, if you want to create a webinar on “Mental training in sports”, you enter keywords such as “Mental training in sports webinar, mental strength for athletes, mental training in competitive sports, etc.”. If a keyword does not appear in the generated texts, simply click on Refresh and have new suggestions written.

Good Brief Example

Shimano has made one of the world’s lightest and most efficient pedals even lighter and more efficient. The PD-9100 weighs 14 grams less than its predecessor PD-9000. To reduce the weight to 234 grams, Shimano’s developers have paid attention to the smallest detail – from the injection-moulded pedal body made of carbon composite material to the cleat hollow screws. The new PD-9100 offers the optimal balance of weight and stability, allowing for maximum strength and performance. This pedal is the highest expression of the SPD-SL concept.

Bad Brief Example

Shimano pedals for cyclists of all levels

Other text types