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SEO Optimization 101 – Basics Guide

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SEO optimization is an incredibly complex and ever-changing field, but the basics are simple to understand. In this article, we will focus on the basics to show you how to optimize your website so that it indexes better and ranks higher by search engines.

What is SEO optimization?

Many business owners do not know what SEO optimization is and why they need it for their business. The abbreviation SEO stands for Search Engine Optimization and describes the process of improving a website for search engines like Google Search. If a website is optimized, it can appear higher in search results and also receive more traffic. SEO optimization is an important aspect when it comes to improving the visibility of a website or online store. By optimizing search engine rankings, more visitors can reach the website and thus generate more sales.

Search engine optimization is an essential part of online marketing and should therefore be included in any strategy. However, to be successful, you need to know the basics of SEO optimization. SEO optimization is not always easy and there are many different factors that need to be considered. In addition, search engine algorithms are constantly changing, so regular adjustments are needed to improve rankings and stay current.

Why SEO optimization?

Source: OpenAI (image generated with AI)

Many companies are not aware of how important SEO optimization actually is. Most think that it is enough to have a website and wait for the customers to come on their own. Unfortunately, this is not how it works. In today’s digital world, it is necessary to actively court customers and optimize one’s website so that it is found well by Google and other search engines. Only in this way can potential customers become aware of the website and become interested in the company or brand in the first place. So here are a handful of key benefits that SEO optimization brings:

  1. More website visitors: With a better position in search engine results, your website will be seen by more people.
  2. Higher conversion rate:the visitors you can get through SEO are often qualified specialists or entrepreneurs themselves, which means they are more likely to take an action on your website or buy something.
  3. Sustainability:Organic traffic through search results is more sustainable than clicks generated by paid advertising. Once you’re placed in the search results, you’ll stay there without having to pay any more for advertising.
  4. Trustworthiness:users trust natural search results more than paid search results and advertising. This is because they do not feel they are being “sold”. This is because they believe that the results they see are displayed because of their quality and relevance, not because someone paid for them.

SEO optimization is one of the best ways to drive sustainable organic traffic to your website. By improving your rankings in the search engines, you not only increase the number of visitors, but also the quality of visitors. This means that the visitors you can get through Search Engine Optimization tend to be more qualified and interested than those you get through other channels. This makes SEO optimization an absolute must for online marketing.

How does SEO optimization work - basics

Source: OpenAI (image generated with AI)

SEO optimization is an important factor in creating a successful website. The idea behind Search Engine Optimization is to design the website in such a way that it is considered relevant and useful by the search engines and thus appears high in the search results. This is important because most Internet users only look at the first few results of a search and rarely scroll further.

There are many different factors that influence the placement of a website in the search engines. These include the quality and relevance of the content, the technology of the website, and the popularity of the website. Optimizing these factors can be a tedious and complex task, but it is worth investing time and effort into SEO optimization. Widely used search engines like Google Search have already developed their own guides to SEO optimization.

The problem is that most people, however, have no idea about the more advanced concepts and strategies of SEO optimization. To be successful, you need to know the basics and regularly learn how to optimize the various factors SEO. We have compiled a list of the most important SEO basics:

1. Keyword Research

Keyword research is searching for relevant search terms (keywords) that your target audience uses to search for content, products or services like yours. Using the right keywords in your marketing materials can help you stand out from the competition and better reach your target audience. It can also help improve your Search Engine Optimization and thus get you more traffic.

There are several ways to research keywords. Some of them are free of charge, others require payment. Free methods include using search engines such as Google Search or Bing. These search engines also offer paid tools that you can use to research keywords.

Another method of keyword research is the use of social media. This includes sites like Twitter, Facebook and Instagram. These sites offer you the possibility to search for specific hashtags. Hashtags are words or phrases that have a # behind them. They are often used to identify specific topics or content.

Source: neuroflash Twitter

The last method I would like to mention is the use of special keyword research tools. These tools are usually paid and offer you more extensive options for research. Some of these tools also offer other features such as competitive analysis and trend searches.


  • Think about the words your target audience would use to find what you offer. For example, imagine you run an online store for women’s fashion. A customer looking for a new dress will probably search for terms like “women’s fashion,” “dresses,” or “fashion store.”
  • Use the autocomplete function in search engines to find out which keywords are entered most often.
  • Check the suggestions in the search results. These are usually keywords that are frequently searched for.
  • Use a keyword research tool to find popular keywords.

2. content optimization checklist

SEO optimization is important because it is about appearing on the first page in search engines. If you adjust your content accordingly, you automatically have a better chance of being found by search engines. Note the following aspects:

SEO optimize the meta description:

A meta description is a short summary of a text or web page that is usually displayed below the title in search results. Meta descriptions are important because they help websites rank better in search engines.

✅ clear and precise

✅ contains most important information about the text or page

✅ reflects the content correctly

✅ unique and stands out from other meta descriptions

✅ contains the primary keyword

✅ emojis can be added for visual effect

❌ too many keywords or no keywords at all

❌ too much information

❌ important information is missing

❌ the statement is not clear

❌ the writing style is not convincing or the text is incorrect

SEO optimize the meta title:

A meta title is a title that appears on a web page or in an online article. It is important because it gives the reader a first impression of the subject of the content. It will also be displayed on the search results page and may entice users to click on your post.

✅ is short and concise and is fully displayed in the search results (max. 60 characters)

✅ reflects the content of the article or website.

✅ is interesting, attracts attention and gives readers a taste of the article or website

✅ contains the primary keyword

✅ entices readers to open and read the article or website

❌ no clear message

❌ no call-to-action that encourages the reader to click on the post

❌ too many keywords or no keywords at all

❌ the title is too long and is truncated in the search results

SEO optimize the URL:

A URL is a unique address that identifies a resource on the World Wide Web. Most URLs consist of the name of the resource, followed by a domain name and TLD (top-level domain). It is important to SEO optimize a URL so that search engines can easily capture and index it. Es ist wichtig, eine URL SEO-optimiert zu gestalten, damit die Suchmaschinen sie leicht erfassen und indizieren können.

✅ short and concise

✅ contains relevant keywords

✅ easy to remember and understand

✅ aligned with the contents of the website

❌ is not clearly structured

❌ is not readable or incorrect

❌ does not lead to any page and causes an error

❌ does not have keywords

❌ does not make sense

SEO optimize the texts and content:

Blog articles and website content should always be written with the goal of Search Engine Optimization in mind. By using relevant keywords and engaging writing, blog articles and website content can get to the top spots in search results. This is important because it will attract more readers to the content and thus generate more traffic.


✅ headlines are clear and unambiguous and contain the most important keywords

✅ content is relevant, interesting, easy to understand and well structured (subheadings should be tagged as H2 or H3)

✅ at the end of the article there is a call-to-action for the reader to take a certain action

✅ images, graphics or videos are used for visualization (note copyright, link to source, add alt text, file names contain primary keyword)

✅ the whole text contains a primary keyword and other relevant keywords

✅ the content is original, unique and easy to read (use lists to break up the text)

✅ the content reflects your expertise and answers the questions of the readers

❌ content is too long and there is a lot of unused space on the page (little visual media, too much text)

❌ content is not optimized for the intended target group

❌ headlines are not appealing and/or tagged incorrectly

❌ content is poorly written and not easy to read

❌ content is not original or copied from another source (risk of plagiarism)

❌ content does not contain keywords

Internal and external linking:

Internal links are links that lead to other pages within your own website. This is important because it allows you to navigate users around your website and connect the different content. It also helps search engines understand how the website is structured and what content is related. External links are links that refer to content on other websites. This is important because it allows you to provide users with more information and connect your website to other relevant resources. It also helps search engines understand which other sites are useful and relevant to your content.

Source: https://neuroflash.com/blog/dall-e-2-generator/

✅ internal links have meaningful anchor texts (short, describe the content of the page, contains a keyword)

✅ internal links are not provided with the “nofollow” attribute

✅ external links lead to pages with relevant and current information on the topic

✅ links are easy to recognize in the formatting

✅ links do not refer to pages with a bad reputation or to dubious pages

✅ the target page of the links loads quickly, is visually appealing and easy to navigate

❌ links point to incomplete or incorrect URLs

❌ links to non-existent websites

❌ links are no longer up to date

❌ links are not relevant to the content of the article

❌ links lead to bad or dubious sites

3. Technical optimization

Technical SEO optimization involves improving the technical aspects of a website with the goal of improving the website’s visibility in search engines. This includes optimizing the website structure, load times, meta data and robot instructions, among others.


  • Choose a short, concise and keyword-rich domain.
  • Create a sitemap and ensure good internal linking.
  • Pay attention to a clean, clearly structured and semantically meaningful HTML code.
  • Optimize the loading time of your website.
  • Set up a 301 redirect for all pages that no longer exist.
  • Make sure your website is mobile optimized.

4. Backlinks

Backlinks are an essential part of any search engine optimization and are used to improve the visibility of a website in search results. Backlinks are links from other websites to your own website. The more backlinks you have, the higher your website will rank in search results. This means that you will get more traffic and generate more sales.


  • Publish great content. If you have great content, other sites will share it and link to it. This is a great way to get natural backlinks.
  • Create infographics or videos. This is a great way to share your content and attract people’s attention. If you create something interesting and informative, other websites will share it and link to it.
  • Write guest posts for other websites. This is a great way to get your work in front of a larger audience and get some quality backlinks.
  • Use social media. This is a great way to share your content in front of a larger audience and get people’s attention. If you create something interesting and informative, other websites will share it and link to it.
  • Use forums and blog comments. This is a great way to connect with other people and get some quality backlinks. Search for relevant forums and blogs and participate in the discussion.

What does SEO optimization cost and do you need an SEO expert?

Many companies that want to be found in search engines ask themselves: Can I optimize my website myself or should I hire an expert to do it for me? The answer is: SEO costs time and effort. If you have the time and patience to learn the basics of Search Engine Optimization, you can optimize your website yourself. Otherwise, however, it may be advisable to hire a professional SEO service provider to ensure that your website has the best possible chance of showing up high in search results.

The cost of SEO optimization depends on various factors, such as the industry in which the company operates or the scope of optimization. The fact is that it is usually not necessary to hire an expensive SEO expert, as it is also possible to perform the optimization yourself. However, in this case, you should be well informed and take help from professionals to perform an SEO check and make sure that the optimization is really effective. Furthermore, costs may be incurred for the possible use of SEO tools.

How to learn how to optimize SEO yourself

SEO optimization can be a complex task, but there are some simple steps you can take to improve your skills. First, you should familiarize yourself with the basics of Search Engine Optimization. Once you understand the basics, you can try to optimize your website or blog for search engines.

If you have read this blog article to the end, then this is already a very good start. However, there are other resourcesyou can use to further your education.

List of relevant reading: 

  • “Search Engine Optimization for Dummies” by Peter Kent
  • “Guide to search engine optimization” by Bruce Clay
  • “The Art of SEO” by Eric Enge, Stephan Spencer und Jessie Stricchiola
  • “SEO Made Simple” by Michael Hoeh
  • “SEOmoz Beginners Guide to SEO” by Rand Fishkin und Sarah Bird

SEO optimization with artificial intelligence?

Source: OpenAI (image generated by AI)

SEO optimization with artificial intelligence refers to the use of machine learning to improve the visibility of a website in search engines. This technique is often used to optimize a website’s rankings for specific keywords. AI tools such as the text generator from neuroflash can be used here to have complete SEO optimized texts written by artificial intelligence.

Due to the fact that the database of the AI is constantly expanded with numerous SEO articles, such a text generator can create new, original texts within a few seconds, which are already populated with relevant keywords and also correspond to further SEO basics. For example, with neuroflash you can create complete SEO optimized blog articles, but also other relevant content like SEO product descriptions, SEO meta descriptions, SEO titles and many more text types.

All you need to do for SEO optimization is to add a short description for your SEO text and specify the desired keywords you want to rank for:

You can also just let neuroflash continue texts for you and the AI will create complete lists for you, which are also SEO relevant:

So there are no limits to your creativity. With neuroflash generator you can write any SEO optimized texts about any topics. How do you not just try it yourself? Create an account and write up to 2,000 words per month for free with neuroflash. SEO optimization has never been so easy!

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