Puma Brand & Marketing Strategy

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The secrets of Puma branding and marketing strategies: What marketers can learn from it.
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Positive and negative brand attributes



Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of puma. Attributes closer to the middle are more strongly associated with puma.

Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the puma brand are unstoppable, iconic, cheeky, flashy and keen. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.

The top 5 negative attributes associated with the puma brand are flashy, aggressive, relentless, defiant and angry.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.


New content ideas fitting well to Puma

  • The Best Black Puma Sneakers to Buy
  • Puma's Best Tennis Sneakers
  • Top 5 Work Out Essentials
  • Ankle Workout Booties
  • Form Workouts at Home with These Resistancebands
  • Skirt Workout Basics
  • Puma's Best Womens Basketball Shoes for fastbreaking
  • Shoes Straight Out of Anime
  • Style Tips for Causal Wear
  • Shoes Straight Out of Anime

Hint: These content ideas were generated by neuroflash's AI and are unique.


Brand perception of Puma

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How consumers perceive your brand is important for its success. Brand awareness and Brand perception influence your profit and even the stock price (Colladon et al. 2019).

In comparison to other brands the consumer perception of Puma is <25-50% (slightly negative [44%]) in comparison to other brands. Puma carries strong dominance [71%] and is perceived gender-neutral.


Free Images fitting the Puma brand


These pictures match the association of "Puma". Refer to the original sites for referencing requirements.


How to communicate Puma products


Get inspired by our semantic related topics associated around the brand puma. Main topics you can communicate are chocolate, subculture, sexism, corporation and career.

Sub-topics for the topic cluster chocolate are candy, banana, milk, and animal.

Sub-topics for the topic cluster subculture are dance, celebrity, pop, classic, sport, and citylife.

Sub-topics for the topic cluster sexism are racism, and inclusivity.

Sub-topics for the topic cluster corporation are

Sub-topics for the topic cluster career are passion, coach, kinesiology, and hobby.

Have fun creating awesome new content! Any in case you want an AI which creates new content around those ideas, just ask the neuroflash AI to help you."


Most addressed Jung archetypes of Puma on socials in 2020


As regards the top 3 archetypes for puma, the first one is The Rebel when it comes to communicating effectively with your customers. The Rebel is defined as follows: This archetype likes to question authority and break the rules. It craves rebellion and revolution. Rebels like to be independent, unconventional in their methods and like to challenge the system. The best example here is Robin Hood.

The second Jung archetype that aligns with puma is the The Innocent. It is defined as follows: It embraces happiness, goodness, safety, optimism, romance, and youth. The Innocent sees the good in everything and wants to feel well-adjusted to their environment. A few example brands include: Dove, Coca-Cola, Nintendo Wii

And, last but not least, we have the The Explorer. The definition for this archetype is the following: The explorer finds inspiration in travelling, risks, discovery, and new experiences. They also love to explore new things about themselves. Additionally, they are very resourceful and cultured. Examples:

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