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Louis Vuitton’s Brand & Marketing Strategy

The secrets of Louis Vuitton's branding and marketing strategies: What marketers can learn from it.

Positive and negative brand attributes



Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of louis vuitton. Attributes closer to the middle are more strongly associated with louis vuitton.

Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the louis vuitton brand are fashionable, chic, iconic, trendy and emblematic. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.

The top 5 negative attributes associated with the louis vuitton brand are flashy, overpriced, snooty, trashy and materialistic.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.


New content ideas fitting well to Louis Vuitton

  • Nobody Wants to be Ordinary This Season
  • How Trends in High Fashion Are Changing the Way We Wear Suits
  • 3 Tips for Becoming a Fashionable Traveler
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  • The Best Way to Wear Tights without it Looking Like You're Trying Too Hard
  • 5 Tips For Styling Hair the Easy Way
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  • How to Become a Volcom Girl
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  • How to Replicate a Street Style Look in Your Own Wardrobe

Hint: These content ideas were generated by neuroflash's AI and are unique.


Brand perception of Louis Vuitton

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In comparison to other brands the consumer perception of Louis Vuitton is >50-79% (slightly positive [75%]) in comparison to other brands. Louis Vuitton carries gentle dominance [26%] and is perceived slightly feminine.


Free Images fitting the Louis Vuitton brand


These pictures match the association of "Louis Vuitton". Refer to the original sites for referencing requirements.


How to communicate Louis Vuitton products


Get inspired by our semantic related topics associated around the brand louis-vuitton. Main topics you can communicate are urbanism, femininity, surrealism, celebrity and obesity.

Sub-topics for the topic cluster urbanism are citylife, upcycling, nan, nan, nan and nan.

Sub-topics for the topic cluster femininity are sensuality, individuality, modernity, originality, beauty and inclusivity.

Sub-topics for the topic cluster surrealism are futurism, philosophy, minimalism, metaphysics, inspiration and nan.

Sub-topics for the topic cluster celebrity are hairstyle, lifestyle, banana, nan, nan and nan.

Sub-topics for the topic cluster obesity are endocrinology, nan, nan, nan, nan and nan.

Have fun creating awesome new content! Any in case you want an AI which creates new content around those ideas, just ask the neuroflash AI to help you."


Most addressed Jung archetypes of Louis Vuitton on socials in 2020


As regards the top 3 archetypes for louis vuitton, the first one is The Explorer when it comes to communicating effectively with your customers. The Explorer is defined as follows: The explorer finds inspiration in travelling, risks, discovery, and new experiences. They also love to explore new things about themselves. Additionally, they are very resourceful and cultured. Examples:

The second Jung archetype that aligns with louis vuitton is the The Innocent. It is defined as follows: It embraces happiness, goodness, safety, optimism, romance, and youth. The Innocent sees the good in everything and wants to feel well-adjusted to their environment. A few example brands include: Dove, Coca-Cola, Nintendo Wii

And, last but not least, we have the The Creator. The definition for this archetype is the following: The creator is not only imaginative and inventive, but they are also driven to build things with meaning and value. They love to transform things and create something completely new. They are also clever and self-sufficient. Example brands include: Lego, Adobe, Playmobil.

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