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Farfetch Brand & Marketing Strategy

Table of contents

The secrets of Farfetch branding and marketing strategies: What marketers can learn from it.

Positive and negative brand attributes



Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of farfetch. Attributes closer to the middle are more strongly associated with farfetch.

Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the farfetch brand are fashionable, trendy, aspirational, chic and androgynous. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.

The top 5 negative attributes associated with the farfetch brand are flashy, trashy, snooty, materialistic and snobby.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.


New content ideas fitting well to Farfetch

  • The Truth About Denim Shrinkage
  • An Insight into the History of Denim
  • The Evolution of Socks
  • How to Wash Your Denim
  • Why Denim Gets Darned Faster Than Other Clothes
  • How You Should Handle Your Jeans After Wearing
  • 10 Rules for Wearing Denim in the Summer
  • How to Get the Perfect Blue Jeans
  • 6 Reasons Blue Jeans Are Still Relevant in 2018
  • 6 Steps for Choosing the Best Pair of Jeans

Hint: These content ideas were generated by neuroflash's AI and are unique.


Brand perception of Farfetch

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How consumers perceive your brand is important for its success. Brand awareness and Brand perception influence your profit and even the stock price (Colladon et al. 2019).

In comparison to other brands the consumer perception of Farfetch is >50-79% (slightly positive [53%]) in comparison to other brands. Farfetch carries neutral dominance [56%] and is perceived slightly feminine.


Free Images fitting the Farfetch brand


These pictures match the association of "Farfetch". Refer to the original sites for referencing requirements.


How to communicate Farfetch products


Get inspired by our semantic related topics associated around the brand farfetch. Main topics you can communicate are college, innovation, feminism, lifestyle and individuality.

Sub-topics for the topic cluster college are university, coach, and career.

Sub-topics for the topic cluster innovation are entrepreneurship, startups, startup, sustainability, blockchain, and ecosystem.

Sub-topics for the topic cluster feminism are subjectivity, traditionalism, conservatism, philosophy, multiculturalism, and secularism.

Sub-topics for the topic cluster lifestyle are wellness, veganism, wellbeing, vegetarianism, citylife, and upcycling.

Sub-topics for the topic cluster individuality are femininity, creativity, sensuality, modernity, individualism, and pragmatism.

Have fun creating awesome new content! Any in case you want an AI which creates new content around those ideas, just ask the neuroflash AI to help you."


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