What is digital marketing all about?
For one thing, it is much more effective because it is easier to reach the target audience. For another, it is also much more cost-effective, as there are no high printing and distribution costs. However, there are also some disadvantages. For example, digital marketing is often very time-consuming and you have to constantly keep up to date with the latest developments in order to be successful. If you want even more information on the world of digital marketing then check out this article.
What are digital marketing basics?
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Whether startups or established companies, in the digital world they all depend on making their marketing good in one way or another. It is important to know what exactly digital marketing means and what different types there are. Digital marketing can be roughly divided into four categories: Online Advertising, Social Media, Search Engine Optimization (SEO) and Content Marketing:
- Online advertising refers to any type of advertising that is placed online. This can be ads on websites, but also ads on social media or via email.
- Social media refers to any platform that users can use to interact with each other and share content – this can be blogs, wikis, forums or social networks. Some of the biggest social networks are Facebook, Twitter and LinkedIn.
- Search Engine Optimization (SEO) is a collection of techniques and strategies aimed at making a website appear better in search engine results. The higher a website appears, the more often it will be clicked on – which of course provides more traffic (stream of visitors).
- Content marketing refers to all types of information provided to the Internet user – texts, images, videos, etc.. Its key feature, unlike conventional advertising, is that it is not aggressively about product marketing, but rather provides informative content.
Digital Marketing Basics- Different Channels
- Website: Company websites are used to increase awareness of the company and introduce its products and services to potential customers.
- Social media: Social media such as Facebook, Twitter and Instagram allow companies to connect with their target audience and inform them about news and offers.
- Email marketing: Email marketing campaigns can be used to inform existing customers about new offers or to convince potential customers of the company’s benefits.
- Online advertising: Online advertising is an effective way to draw the attention of the target group to the company. By placing targeted ads, companies can address their target group directly.
Digital Marketing Basics - Important KPIs
- Cost per click (CPC): This is the amount you pay per click on your ad. The CPC rate depends on various factors, e.g. the keyword or the target group.
- Conversion Rate: The conversion rate is the number of people who come to your website and perform a certain action (e.g. purchase or newsletter subscription). A good conversion rate is always above 2%.
- Click-through rate (CTR): The CTR indicates how many people click on your ad in relation to the people who see it. A good value for the CTR is 0.5% – 1%.
Frequently asked questions & answers
What is digital marketing?
What digital channels can be used for digital marketing?
Why is digital marketing important?
- Know what you want: before you start digital marketing, you should know what your goals are. This could be increasing sales, increasing brand awareness or generating leads. Once you know your goals, you can develop a strategy to achieve them.
- Leverage the power of social media: social media is an important tool for digital marketing. You can use social media to promote your brand and connect with your target audience. Use social media to share interesting content and interact with your target audience.
- Be creative: use your creativity to create interesting and unique content. Make sure your content is relevant and engaging to your target audience. Creative content will help you strengthen your brand and attract new customers.
- Use analytics tools: Use analytics tools like Google Analytics to find out what’s working and what’s not. By analyzing your data, you can find out which actions are most effective and where there is room for improvement.
- Test and optimize: Test different tactics and constantly optimize your approach. By testing and optimizing, you can ensure that your digital marketing program is and remains as effective as possible.