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adidas Brand & Marketing Strategy

The secrets of adidas branding and marketing strategies: What marketers can learn from it.

Positive and negative brand attributes



Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of adidas. Attributes closer to the middle are more strongly associated with adidas.

Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the adidas brand are iconic, fashionable, chic, authentic and minimalist. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.

The top 5 negative attributes associated with the adidas brand are flashy, lacklustre, listless, uninspiring and lackluster.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.


Used marketing or brand slogans of Adidas

  • The mark of a winner. (1980)
  • Spirit of the games. (1984)
  • A 60-year track record. (1984)
  • Who's coming second? (1985)
  • My adidas. (1986)
  • Take off. (1987)
  • Earn them. (1993)
  • Make the feeling last. (1997)
  • Feet you wear. (1998)
  • Forever sport. (1999)
  • Take what you want. (1999)
  • The equipment name. (1999)
  • We're not a shoe company, we're a foot company. (2000)
  • Fresh energy. (2000)
  • Want to play? (2000)
  • Adidas makes you better. (2000)
  • Performance through body knowledge. (2001)
  • Catch the fever. (2001)
  • Football never felt better. (2001)
  • Welcome to the sport of golf. (2002)
  • More power to you. (2002)
  • Footballitis is spreading. (2002)
  • Feel the breeze. (2002)
  • Active sweat control. (2003)
  • Athletes get it. (2003)
  • Equipment for fit skin. (2003)
  • Developed with athletes. (2004)
  • Run until your feet breathe hard. (2004)
  • Support your vision. (2004)
  • Life is outside. (2005)
  • Faster footwear. (2005)
  • Light, durable and very bouncy. (2006)
  • Celebrate originality. (2009)
  • All go. (2011)
  • Live your style. (2012)
  • See better. Be better. (2013)
  • Nitrocharge your game. (2013)
  • Basketball is everything. (2013)
  • All in or nothing. (2014)
  • Original superstar. (2015)
  • Your future is not mine. (2016)

Hint: You can create new slogans within seconds with our AI copywriting software. Read further to find our how that works.


New content ideas fitting well to Adidas

  • The Story of Gatorade
  • The Future of Healthcare
  • The Diet You Can See
  • 5 'Anti' Ingredients You Should Be Avoiding
  • Mindfulness Apps That Promote Pleasurable Living
  • How Healthy Is Your Morning Routine?
  • This One Simple Word is the Secret to Success for Women in Their 20’s
  • How to Easily Incorporate Yoga into Your Workout Routine (and Why You Need to Start)
  • 5 Lowdown Health Issues Plus Experts’ Solutions on How to Treat Them
  • Avoid These 4 Footwear No-Nos for Optimal Posture

Hint: These content ideas were generated by neuroflash's AI and are unique.


Brand perception of Adidas

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In comparison to other brands the consumer perception of Adidas is >50-79% (slightly positive [65%]) in comparison to other brands. Adidas carries strong dominance [77%] and is perceived slightly masculine.


Free Images fitting the Adidas brand


These pictures match the association of "Adidas". Refer to the original sites for referencing requirements.


How to communicate Adidas products


Get inspired by our semantic related topics associated around the brand adidas. Main topics you can communicate are innovation, minimalism, femininity, coach and dance.

Sub-topics for the topic cluster innovation are startups, philanthropy, nanotech, tensorflow, nan and nan.

Sub-topics for the topic cluster minimalism are futurism, subculture, inspiration, urbanism, lifestyle and upcycling.

Sub-topics for the topic cluster femininity are sensuality, vitality, inclusivity, leisure, nan and nan.

Sub-topics for the topic cluster coach are kinesiology, fitness, yoga, sport, career and nan.

Sub-topics for the topic cluster dance are celebrity, chocolate, nan, nan, nan and nan.

Have fun creating awesome new content! Any in case you want an AI which creates new content around those ideas, just ask the neuroflash AI to help you."


Most addressed Jung archetypes of Adidas on socials in 2020


As regards the top 3 archetypes for adidas, the first one is The Explorer when it comes to communicating effectively with your customers. The Explorer is defined as follows: The explorer finds inspiration in travelling, risks, discovery, and new experiences. They also love to explore new things about themselves. Additionally, they are very resourceful and cultured. Examples:

The second Jung archetype that aligns with adidas is the The Innocent. It is defined as follows: It embraces happiness, goodness, safety, optimism, romance, and youth. The Innocent sees the good in everything and wants to feel well-adjusted to their environment. A few example brands include: Dove, Coca-Cola, Nintendo Wii

And, last but not least, we have the The Creator. The definition for this archetype is the following: The creator is not only imaginative and inventive, but they are also driven to build things with meaning and value. They love to transform things and create something completely new. They are also clever and self-sufficient. Example brands include: Lego, Adobe, Playmobil.

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